Liz & Sandro's Marketing Podcast

Recently a woman searching for a job in a new town created a chatbot to help her answer the common questions prospective employers and recruiters had. Her efforts have garnered national attention and put a spotlight on chatbots. Today Sandro talks about this shining example and gives more reasons why you should be dipping your toes in the chatbot waters. 

Three places you can begin your Facebook chatbot without needing code are:

Sequel - https://www.onsequel.com

Chatfuel - https://chatfuel.com

Botsify - https://botsify.com

Episode 0156

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

A few weeks ago Liz gave us reasons to create client profiles. Her client profiles are always evolving, growing and being updated. Today Liz challenges us over the course of the next month to talk to clients and learn from them in order to add/create/complete your client profile. 

Liz references episode 134 Why You Need to Create a Client Profile, you can listen to it here http://60secondmarketing.libsyn.com/why-you-need-to-create-a-client-profile

Episode 0155

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Service-based businesses face unique challenges. When you're not selling a physical product marketing can be difficult. Today Liz goes over five tips to help you overcome these challenges.

Liz references past episodes on reviews, here are three:

- How to Ask for Reviews http://60secondmarketing.libsyn.com/how-to-ask-for-reviews
- How to Get Yelp Reviews http://60secondmarketing.libsyn.com/how-to-get-reviews-on-yelp
- More Reasons You Need Online Reviews http://60secondmarketing.libsyn.com/more-reasons-you-need-online-reviews

Episode 0154

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

One of the SEO Sandro's favorite tools is completely free and can help you with your local SEO, it's called the MozBar. Today Sandro goes over some of the benefits and things he loves about this Google Chrome extension.

You'll find the MozBar as a free download at https://moz.com/products/pro/seo-toolbar

Episode 0153

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

The fourth biggest holiday of the year in terms of dollars spent is right around the corner. Today Sandro goes over a few facts and ideas to help your small business take advantage of the upcoming holiday. 

Episode 0152

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

At this point, social media posts on holidays by brands are abundant and have become pointless to some. Today Liz gives you three tips on how to handle holiday related posts for your small business. 

Episode 0151

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

What are the essential services every small business should expect to pay for and if you're doing it DIY, what can you expect to pay? Today Sandro goes over five important ones and what you should budget monthly.

Episode 0150

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Have you noticed an uptick in ads on Snapchat? You're not alone. Today Liz goes over some recent announcements in advance of Snap, Inc's possible IPO!

Episode 0149

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

In mid-December Google My Business' help forum stated that attributes could now be added to a business listing. You could now add things like "Has outdoor seating" or "LGBT Friendly". Today Azrael talks GMB and urges you to update your attributes.

Google My Business Help Blog can be found at https://support.google.com/business/answer/6262887

Episode 0148

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

In the SEO world one phrase is climbing the search world charts like wildfire: "Near Me". Today Sandro goes over a few ways you can and should position your business to take advantage of this search term and find new customers. 

Sandro references a couple of link building episodes, you can find them here: How & Why You Should Ask for Links Ep 78 http://60secondmarketing.libsyn.com/how-why-you-should-ask-for-links  and The Importance of Link Building Ep 36 http://60secondmarketing.libsyn.com/the-importance-of-link-building

Episode 0147

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.