Liz & Sandro's Marketing Podcast

Learn about eight FREE tools Sandro & Liz have used & enjoy and how they can help your small business grow! Whether you're on a budget or just want to try something new, there should be something here for you!

Episode 0332

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

In this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever.

Episode 0331

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Today Liz & Sandro reflect on the State of Social Media as we begin 2019. They go over a few stats, how paid social is the only mindset & give some thought to ways a small business in 2019 can still grow via social.

Sandro mentions a great piece by Avinash Kaushik which can be found at https://www.kaushik.net/avinash/top-ten-profitable-marketing-analytics-obsessions/

Episode 0330

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Our first roundup of the new year. Today Sandro talks G Suite price increases, a new Twitter web page, Instagram selling followers, Fyre Festival and a new way to share Facebook Events.

Episode 0329

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Reviews are once again making news in the world of digital marketing. Today Sandro goes over a couple of news items including a Yelp algorithm update & fake reviews.

Sandro mentions two articles incl this Reddit thread:
https://www.reddit.com/r/offmychest/comments/abav1z/used_to_work_for_my_cousins_restaurant_and_did_an/

and Yelp's latest update: https://searchengineland.com/what-you-need-to-know-about-yelps-latest-update-dubbed-ghost-309893#.XCzgltR0KlY.twitter

Episode 0328

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Recently Liz noticed two articles pointing out the growing dominance of Amazon. They're hosting your website, putting out news (Washington Post), have a contract w the FBI for facial recognition services, deliver your groceries, create tv shows & films and so much more. Today Liz goes over all of this & discusses what it may mean for your small business.

Liz mentions two stories in the podcast:
- Amazon, With Little Fanfare, Emerges as an Advertising Giant
https://www.wsj.com/articles/amazon-with-little-fanfare-emerges-as-an-advertising-giant-1543248561?mod=searchresults&page=2&pos=11
- New Parents Complain Amazon Baby-Registry Ads Are Deceptive
https://www.wsj.com/articles/new-parents-complain-amazon-ads-are-deceptive-1543417201?mod=searchresults&page=1&pos=14

Episode 0327

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Today Sandro goes over a few social & SEO updates incl: Instagram alt text, a new Buffer IG stories creator and zero link results on Google.

Episode 0326

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Today we go over Google Messaging for your small business. It's been around over a year, but we just began trying it out. Today we share what we like, don't like & let you know if you should try it.

SIDE NOTE: Sandro has checked, and there does not seem to be anything in Google Messaging terms & conditions preventing you from saving the phone numbers that message your SMB & uploading them to FB for a Custom Audience!

Episode 0325

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Liz shares a few takeaways from her 2018 Giving Tuesday campaigns. Liz and Sandro share a few other insights on collecting donations through Facebook and advertising during the holidays.

Episode 0324

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond.

Episode 0323

Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!

Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.