Most businesses are extremely cautious and particular with the messages and images that are expressed to the public. In order to help protect and promote the organization, public relations professionals are used to handle information disseminated through the media or other outlets. Don Klein, president of the Public Relations Society of America's Southeastern Wisconsin chapter, talks with Tim Muma to discuss the key skills, traits and other factors that help create a long, successful career in public relations. Children and even some adults fantasize about finding their dream job. Sometimes they don’t know what it is or how to get there. This show will walk our starry-eye job seekers through the reality of how to fulfill their life’s goal of becoming exactly what they want to do.