LJNRadio: Minding Your P's and Q's

LJNRadio: Minding Your P's and Q's - Corporate Social Responsibility and Reputation


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The reputation of an organization can affect its efforts both financially and in terms of hiring or keeping high-quality employees. More specifically, the idea of corporate social responsibility has become a prominent area to manage in relation to a company's reputation. Daniel Korschun, Assistant Professor of Marketing in the Lebow College of Business at Drexel University, joins Tim Muma to analyze a number of components of the social responsibility arena and how it plays a role in a company's success (or failure). He also discusses some strategies to create and maintain that positive rep once determining what people really think about your organization. Minding Your P's and Q's is the ultimate source for all matters related to business etiquette. Here you find answers on the appropriate ways to think, speak, act, and look in a variety of scenarios. Each step of the process - job search, interview, daily business and special events - has its own rules and guidelines.
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