Mitch Duckler, author of the Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?He then offers a guide to crafting a brand strategy to move from indistinguishable to indispensable.We talk about his brand strategy model, the purpose of brand story and how it fits. Mitch shares how a great brand can help in crisis and we talk about what the...

Mitch Duckler, author of the Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?He then offers a guide to crafting a brand strategy to move from indistinguishable to indispensable.We talk about his brand strategy model, the purpose of brand story and how it fits. Mitch shares how a great brand can help in crisis and we talk about what the...

Mitch Duckler, author of the Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?He then offers a&nbsp;guide to crafting a brand strategy to move from indistinguishable to indispensable.We talk about&nbsp;his brand strategy model, the purpose of&nbsp;brand story and how it fits. Mitch shares how a great brand can help in crisis and we talk about what the...

LLM 92 The Indispensable Brand with Mitch Duckler

A weekly marketing podcast for business owners and marketers about advertising, branding and digital strategies. Conversations on how to deal with today's marketing and advertising challenges.

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LLM 92 The Indispensable Brand with Mitch Duckler

LLM 92 The Indispensable Brand with Mitch Duckler