A Presentation Tip that we use all the time at Phoenix Group; No handouts and reduce the words on the slide. Here's why!Ideas are everywhere. Welcome to Lessons Learned in Marketing, the Phoenix Group podcast. I'm your host, David Bellerive. Today, we're going to talk about presentations. Here's what we coach and try to do all the time at Phoenix Group, no handouts during the presentation, always...

Lang McGilp of Insightrix joins David to talk about the Insightrix weekly research being done in Saskatchewan to monitor to stress levels and opinions of residents during the pandemic.Why did Insightrix start the survey, and why are they sending out to stakeholders at no charge? And what are some of the highlights from the survey so far?If you'd like to sign up for the weekly emails from...

Choosing a new brand name is one of the most important decisions you will make. Jeremy Miller shares his thoughts and his process for naming ahead of his new book, Brand New Name. In the book, Jeremy goes a little further than most, by bringing an easy-to-follow process. The book is a great guide for naming projects!Enjoy the conversation!Learn more about Brand New NameReach Jeremy at his...

Leah Olson is a leader in the agriculture industry. Recently the CEO of Dot Technology Corp. and SeedMaster Manufacturing. While leading Dot, they launched an autonomous power platform.

Leah has an MBA from Queen’s University and a master’s degree in public policy and public administration from Concordia University and is a director on the Ag-West Bio board of directors and director...

Kelly Doody, Founder and CEO of Social School joins David on the podcast to talk about the upcoming conference in Regina, their presence in Saskatoon - and some surprising Roughrider heritage!

Dale Richardson is a Saskatchewan communicator and podcaster. Recently he launched the Saskatchewan Podcast Network, of which Lessons Learned in marketing is an affiliate member. Dale talks about the network, what it provides for listeners and for podcasters, and why he started it. We also talk about podcast opportunities and his own podcast, Talking 306. Enjoy the conversation, here is the only...

Mitch Duckler, author of the Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?He then offers a guide to crafting a brand strategy to move from indistinguishable to indispensable.We talk about his brand strategy model, the purpose of brand story and how it fits. Mitch shares how a great brand can help in crisis and we talk about what the...

Rahul Sethi, Director of Insights with Vividata walks us through their new study, The Canadian Cannabis Study Post-legalization Usage and Opinions.In this episode we talk about what Vividata learned about Canadians usage and opinions since legalization. This study is a follow-up to research done pre-legalization, so offers insights into out how Canadians feel about cannabis and how or if opinions...

Rebecca loves Canada and local edibles and she's passionate about helping people grow a “taste of place”.Rebecca shares her story of developing Prince Edward County’s award-winning Taste Trail and the CTA’s Feast On certification program. She and her team at the Culinary Tourism Alliance manage the annual Terroir Symposium and she works with clients around the world to Grow Food Tourism.In...

Dr Alistair Goode of Gorilla in the Room shares research on outdoor advertising that reveals the ideal frequency of exposure. The research was funded by Primestar, Clear Channel, Blow up Media and Kinetic.In this episode we talk about:The awareness test: https://www.youtube.com/watch?v=2pK0BQ9CUHkGorilla in the room: https://gorillaitr.com/