Megan Matthews heads up Instinct Brand Equity Coaches, a consultancy created out of a frustration discovered by her father, Ted Matthews, a 30+ year veteran of the advertising world, and author of Brand, it ain't the logo. Instinct Brand Equity spreads the maxim that the only word synonymous with Brand is Culture.Megan has a PR and integrated communications background working across the globe...

What's the promise that a CRM delivers, what are the best practices to get into CRMs, how do CRMs work with marketing automation and when do you need one. All that on this episode!

Matt Flemming, Executive Producer at Content Works which is Postmedia's content studio shares an overview of what they do.

This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content.How do you create a great story for native content? Can native content be too branded or not branded enough? What's the best way to get started in native content? Why are journalists so sought out as creators of native content? And why is transparency critical in native content?Melanie is Melanie...

Viveka von Rosen the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!”  Viveka shares tools and strategies to succeed on LinkedIn.We'll talk personal LinkedIn pages and Company Pages. How LinkedIn uses hashtags, cleaning up your contacts and LinkedIn's hidden or underused tools.

The Coalition for Better Ads is working to improve the online ad experience for consumers.They've conducted extensive research and have created the Better Ads StandardsDavid spoke with Brendan McCormick, spokesman for the coalition, about their report and what it means.The ad standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in...

Author, entrepreneur, consultant, and leader; Katrina German is our guest this week with the release of her book Action Tracking: Master your digital marketing strategy in under 30 days.More than anything, the book is a guide for businesses and marketers to tackle the beast that is digital marketing. Katrina's step-by-step guide shows you how to find the best messages for your business—the...

Marketing rideshare. How do Uber and Lyft attract drivers and what lessons can we learn from them about customer experience.Harry Campbell, is "The Rideshare Guy," writer, podcaster, and author of the book The Ride Share Guide.  Harry knows everything you’d ever need to become and succeed as an Uber or Lyft driver.Jared Spool is the founder of User Interface Engineering (UIE), the largest...

Athletes are brands — you could even argue they are small businesses. How do they market themselves? This episode we talk to CFL wide receiver Rob Bagg, player agent Rob Fry, and player web manager Jeff Armstead.Marketing yourself as a free agent athlete.

On this episode, Adriel Michaud VP of Marketing from ActiveDEMAND talks with David Bellerive about marketing automation. Together they define it, look at its potential and when to know if you should be using automation—or more automation.Enjoy the conversation!