This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is an increasingly important part of B2C or B2B marketing programs.Influencer marketing isn’t new, celebrity endorsements or trusted reviews have always been a part of marketing, but now the access to influencers using digital has changed how brands...

A master and supporter of big ideas, Jim Aho shares lessons learned from a 40-year career in advertising.Jim encourages us to dig for the big idea, really understand the power of brands, and always remember—don't take it personally. In addition to all that advice, we talk about the challenges of bringing Waskimo back to Regina — and more importantly how creatives and marketers can take care...

On today's episode, David talks with Jaimie Love of The Social School. The Social School is exactly what it sounds like, a school dedicated to social and digital marketing. Jaimie shares how it started and what they offer. She also shares some of her advice for marketing in social media. Enjoy the show!You can connect with The Social School on social media, or through their website:...

Deborah is a data scientist, conversion expert and the founder of GuessTheTest.com. She joins David to talk about the new site, and a wide-ranging conversion about A/B testing. They cover the difference between A/B testing and radical redesigns, explore the best practices of A/B testing and what is a good result? Enjoy the conversation!Check out Deborah's site: GuessTheTest.com

Christine Thille, Sales Manager at Rock 102 joins us to talk about radio. She shares thoughts about radio's effectiveness and relevance. How radio is working with digital, and some tips on getting raio to work well for you!

Briana Brownell is a data scientist in Saskatoon, and founder of Pure Strategy, an artificial intelligence company, helping business improve customer experiences by analyzing data. Enjoy the conversation!Connect with Pure Strategy: https://purestrategy.ai/Connect with Briana:https://www.linkedin.com/in/briana-brownell-08067921/

Derek Robinson joins Kevin Hayes to talk digital media. Derek previously worked with Brad Wall to help him build his digital presence and now owns and operates Mash Media.  Derek talks about tactics and techniques he used to help strengthen Brad Wall's social presence, and the work he is doing now to help businesses succeed. He and Kevin talk lead generation, content and conversion along with a...

Harley Rivét joins David for a chat about his wort with the Saskatchewan Professional Marketing Association and his onw company, Deep Dish Digital. Enjoy the conversation!

Kelise Fraser joins Kevin Hayes to talk about the Saskatoon Police Service and their marketing and communications. Kelsie starts by turning the tables on Kevin, asking him a question. They explore how the Saskatoon Police Service communicates with the public, how social (especially Twitter) play a role. They are finding new uses for social media in communication and in police work and Kelsie...

Jon Mamela shares marketing and advertising initiatives Destination Canada is doing to attract international visitors, from influencers to Korean television programs.Destination Canada is tasked with attracting international visitors and our conversation covers some of the innovative programs and campaigns they've developed. Jon shares how Destination Canada finds out who the potential markets...