Welcome to a fresh new episode of LMScast. We have Sam Michie from Social Bluebook with us today. We have discussed brand collaboration ideas and strategies for the course creators and coaches and help them generate more money.
One of the common questions we have received from our audience while discussing brand partnerships, product placements, and similar topics is- am I big enough to how many followers or subscribers are enough to call me a micro-influencer or an influencer at all. They mean when is the right time to start reaching out to brands for partnership. In reply to this question, Sam said this is also a misconception that you need to have a certain amount of subscribers or followers.
The reality is that there is no hard and fast rule. The way the companies differentiate or categorize nano-influencers, micro-influencers, and so on differs case by case. So, whenever you’re getting a good response to your content and think that you have a strong place in a group of people, that is the right time. The right time is when you feel like it. The reason behind him implying this statement is companies technically can license user-generated content as intellectual property and use them in advertisements. They even hire agencies to develop user-generated contents to use as social proof. So, in these cases, your follower or subscriber count is not going to be in the contract. In those cases, only your content quality, planning, and creativity are going to get preference.
The discussion above generated a question in our mind- how is this different from affiliate marketing? Sam explained that affiliates received the commission only if a sale or conversion is generated. Usually, they do not get paid for generating content to sending traffic. But when you’re making content directly in a partnership with a brand or the brand has an intention to use your content as intellectual property, you’re going to get a flat fee and that would be upfront before your content goes live or sometime after that. There will be no calculation based on the impact of the content you made.
We have discussed a lot more in-depth details that are essential for every content creator out there. Please listen to the podcast and comment on what you think. We would love to know your thoughts and answer all the questions you have.