LMScast

In this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS, Brian Casel shares how he thinks about effective communication online and how he ran his company with completely asynchronous communication instead of live meetings along with what some of the best strategies are for effective asynchronous communication such as in your online course or membership website.

Brian shares insights into how some of the best conversations and collaborations happen asynchronously. At Brian’s previous company that he recently sold, he had a team of 25 people and they almost never had live meetings. They used video messaging, email, and private messaging and group chat on slack.

ZipMessage is a way for people to have conversations via video threads by recording videos to each other in their browser. The initial idea for ZipMessage was for a user to send somebody a link, just like a calendar link, but instead of booking a meeting he wanted to be able to have them just record. They can click the link, come to a webpage page, and record right into the browser. Then, they send that message back and forth via threads in the conversation down the page. That way progress can be made on a project and questions can be answered faster without having to coordinate at a specific time accommodating different time zones, schedules, etc.

To learn more about Brian Casel, be sure to head to ZipMessage.com. Brian also has a podcast called Bootstrapped Web over at BootstrappedWeb.com, so if you’d like to get a behind the scenes view of what's going on at ZipMessage, that's a great place to go. Thanks for joining us!

We’re joined by Chris Benetti from MembersPRO and Quick Convert in this episode of the LMScast podcast where he and Chris Badgett discuss how you can get more top of funnel leads for your online course or membership website and convert htem into paying customers. Chris also shares his story of entering the online business world and building out his own products.

Chris shares a great quote from Henry Ford of "Whether you think you can or can't, you're right.". As an entrepreneur, if you think you're not good enough to do something, then you are probably ultimately right. You put the limitations on yourself. If you go into the world every day with optimism and a good attitude, then ultimately you are going to create that scenario for yourself.

If you’d like to learn more about Chris Benetti and his projects be sure to head to MembersPRO.com and QuickConvert.io where you can see what Chris’s platforms have to offer and the great resources he has available there. Thanks for joining us!

We’re joined by Jonathan Denwood from WP-Tonic on this episode of the LMScast podcast hosted by Chris Badgett of LIfterLMS where Jonathan shares ingiths into his client project the Fantastic Fingi Global Summit and how that all came together. Jonathan runs the awesome WP-Tonic podcast, but also the other side of the business where he hosts sites for clients and offers a wide range of setup services.

Jonathan shares insights into how he helped with teh website creation of the Fung Summit. The team behind the documentary has a lot of experience with documentary filming, promotion, and distribution, but less experience on the web side of things. That’s where Jonathan can lend his expertise to coordinating the tech of the web design. Something we often take for granted is the expertise course creators have in the education aspect of things especially LifterLMS users who know how to create custom websites with page builders and customer relationship management systems.

To learn more about Jonathan Denwood, be sure to check out wp-tonic.com. Go check that out and go check out the FungiGlobalSummit.com. It's an excellent example of building a virtual summit that later becomes a premium product in the form of a course. One of our company values at LifterLMS is called Remove Friction, and that's exactly what Jonathan has done at WP-Tonic by giving people an incredible solution to save so much time, energy, and money. Thanks for joining us!

Learn about the best LMS plugin to create and sell courses online in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. LifterLMS is the most powerful, flexible, independently-owned-and-operated learning management system for WordPress and in this episode we dive into the 6.0 launch and what that brings for online course creators using the LifterLMS plugin.

LifterLMS has been in the market for almost 8 years helping people building WordPress LMS sites for clients and for DIY experts who want to create and sell things online, such as courses, coaching program, remote learning schools, and company training portals.

LifterLMS 6.0 had a lot of focus on the certificate builder. If you're not already using certificates, we recommend it as a great way to add a element and a motivation element to your online learning content. Certificates can be awarded when a learner completes an individual course, or if a user completes a group of courses similar to how an advanced degree program works using the course track feature LifterLMS offers.

The most powerful certificate building system available inside and outside of WordPress is in the 6.0 release. You can build any kind of certificate you can imagine leveraging the power of the modern WordPress block editor. We added a new custom block of our own called the Certificate Title Block so that you can kind of create a fancy intro top part of your certificate.

There’s also an update to the LifterLMS PDFs product, where you can allow users to download certificates as PDFs without the need for a PDF Layer integration which used to be required. There’s also PDF generation techonlgoy on orders where learners can export a PDF invoice for tax purposes.

We’re joined in this episode of the LMScast podcast by Robert Jacobi from the Cloudways hosting company. Robert leads up WordPress for Cloudways, so he oversees community events, product offerings, marketing, etc. as it pertains to WordPress for Cloudways. In this episode, Robert joins Chris from LifterLMS to discuss what Cloudways has done for software innovation in the WordPress space and why you may want to consider using Cloudways for your next WordPress and LifterLMS project.

Robert shares insights into the hosting landscape’s evolution over the last 20 years and what an open source product like WordPress has done to democratize website creation and built a massive ecosystem over the last 20 years to make website building and now with LifterLMS, online course building accessible to everyone.

You can learn more about Robert Jacobi and the develpoerments he has going on at Cloudways, be sure to head to Cloudways.com. Over the past few years, Cloudways has really come up in the ranks as a popular host for LifterLMS projects. People raving about the support, the entry point, the affordability, and all the options and customizability and choices they have. Thanks for joining us!

In this episode of the LMScast podcast, we’re joined by Facebook Ads expert Shelby Fowler where she shares how online course creators can leverage outbound Facebook ads in their businesses in order to get more cold traffic to their websites.

The top mistake people make with Facebook ads is not spending enough money, especially if you are doing your own ads, and you don't have a background of advertising.

Shelby shares a great example that if you have a webinar or a presentation, a masterclass or a five day challenge, and your running ads right now, the average cost per registration is probably somewhere between $8 and $12.

The second common mistake is that the creative on the ads is not great. A lot of ads are just not catchy enough. Many people are constantly consuming content on Instagram and Facebook, and everybody is vying for your ideal client's attention. When creating ads, it’s important to understand that there are other people running ads and in addition to that, their family members are posting, their friends are posting, and celebrities are posting to get their attention.

To learn more about Shelby Fowler and the awesome work she does be sure to check out FempireMedia.com, and you can find her Fempire Ads Agency where you can learn how to leverage the power of Facebook ads for your online course or membership website. Thanks for joining us!

Join us on this episode of the LMScast podcas throated by Chris Badgett of LifterLMS where htis week we’re featuring online course builder and freelance entrepreneur Kurt Von Ahnen where he shares how he creates successful online course websites for clients, tech infrastructure, and how he has found success int eh WordPress ecosystem.

Chris and Kurt chat about WordPress, online courses, working with clients, and tech infrastructure. Kurt recently completed a project for a client called Inner Treasure Hunt, which can be found at InnerTreasureHunt.com. Cloudways is Kurt’s go-to host of choice now through the experience he’s had with them. Kurt was with a starter host for over a decade, but as his projects got more involved, bigger, and more integrated, he realized that there were more opportunities for conflicts and things to go wrong.

After looking at every host out there for LMS sites, he saw Cloudways had a good option that was affordable and met his minimum requirements. So he gave Cloudways the first chance with ChallengeConnection.com and had been really happy with the way that project rolled out, and has now expanded that as his recommended host to clients.

To learn more about Kurt Von Ahnen, be sure to head to MananaNoMas.com. His client project that recently launched can be found at InnerTreasureHunt.com. He built that with Cloudways for hosting WordPress, LifterLMS, WooCommerce, Elementor, Groundhogg for the CRM platform and a few other niche tools. Kurt can be found by the name Manana No Mas TikTok, LinkedIn, Twitter, Facebook. He’s everywhere and available on all those channels. We encourage you to like, subscribe, follow, on YouTube and other platforms you’re on. Thanks for joining us!

In this LMScast episode, Chris Badgett from LifterLMS and Linda Puig, creator of the program Your Audience, Your Way, discuss how to build your audience in alignment with your personality type. Linda explains how to build your audience through other people's networks and social media.

Linda Claire Puig is an internationally recognized marketing expert who helps solo-business owners develop profitable relationships and portable businesses that go with them wherever they want to go. Linda has taken her own business abroad for months at a time to locations that include a medieval-era Italian village, the grand cities of Paris and Rome, the Andean highlands of Ecuador, Bali, Australia, Prague, Lisbon and many more.

In this episode of the LMScast podcast, we’re joined by Facebook Ads expert Shelby Fowler where she shares how online course creators can leverage outbound Facebook ads in their businesses in order to get more cold traffic to their websites.

The top mistake people make with Facebook ads is not spending enough money, especially if you are doing your own ads, and you don't have a background of advertising.

Shelby shares a great example that if you have a webinar or a presentation, a masterclass or a five day challenge, and your running ads right now, the average cost per registration is probably somewhere between $8 and $12.

The second common mistake is that the creative on the ads is not great. A lot of ads are just not catchy enough. Many people are constantly consuming content on Instagram and Facebook, and everybody is vying for your ideal client's attention. When creating ads, it’s important to understand that there are other people running ads and in addition to that, their family members are posting, their friends are posting, and celebrities are posting to get their attention.

To learn more about Shelby Fowler and the awesome work she does be sure to check out FempireMedia.com, and you can find her Fempire Ads Agency where you can learn how to leverage the power of Facebook ads for your online course or membership website. Thanks for joining us!

Join us for a discussion with Chris Badgett and Micah Mitchell about how Infusionsoft, Keap, and ActiveCampaign users create powerful automated WordPress based membership sites with Memberium and LifterLMS. Memberium is a WordPress plugin that is deeply integrated with your CRM and helps you build powerful, automated membership sites.

Memberium controls access to what pages and resources on a website are open to the public or are only available for certain members. The deep integration between Memberium and your CRM allows you to use the actions people take on your site to trigger actions from your system, like providing them with a discount.

Micah has a long history in the Infusionsoft community, and Memberium has a partner implementation program to help people build and automate all the different things on their sites. Working with an expert can help speed up the setup process that can be technical and complicated at times.

One strategy you can take with a membership site is if you have a free ebook on your web website as a lead magnet, you could make that into a free mini series that’s protected on your site. Protecting the content in that way with a membership can give it a higher perceived value.

You can learn more at Memberium.com. Their support is helpful, so feel free to reach out. Micah encourages people that if you have something to share, to please share it with the world. Make your course, and don't let anything stop you. Thank you for joining us!