LMScast

Tal Gur shares the secrets to the art of fully living through commitment, goals, beliefs, investment, and immersion in this episode of LMScast with Chris Badgett of LifterLMS. Tal shares his journey with authoring several books and creating freedom for himself and others around him.

Really defining what success means to you is important when entering the world of entrepreneurship. Financial freedom could mean $2,000 in passive income per month if your expenses are less than that. Evaluating what is important to you is key with finding success.

Increasing certainty that you will attain your goals and execute on habits can be done by establishing a network of like-minded individuals. Tal emphasizes the importance of seeking to advance in a certain area rather than seeking information. Figuring out why systems work rather than learning how specific systems work is important, because then you gain an understanding of operations that can be applied to any situation you find yourself in.

Tal shares expert tips for how you can engage your students and get your learners results. Students often suffer from information overload, and a more efficient way of learning would be to immerse yourself and your students in one or two key indicators of success and focus on those. When your goals are more specific, it is easier to reach them.

Freedom is a natural state and an eternal war. You should constantly find ways to put yourself into empowering states. When someone makes you feel angry you have to view it as if you are allowing them to make you angry. This gives you control over whether or not you’re really mad and gives you a major lifestyle advantage by having better mood and circumstantial control.

To learn more about Tal Gur head to FullyLived.com and OneYearToFreedom.com. You can also connect with him on social media.

John Locke, SEO expert and founder of Lockedown Design, joins us on this episode of LMScast to discuss SEO for course builders, membership site owners, and coaches with Chris Badgett of LifterLMS.

John specializes in SEO services for all types of businesses and he shares some key insights and tips for how you can generate long-term traffic to your online course or membership site.

SEO stands for search engine optimization, and it is how search engines like Google determine how relevant your website is to someone searching for specific keyword terms. So if you type into Google, “How to create an online course” Google will show the sites that have the best SEO at the top of the page. The better your SEO is the higher you rank, and you recieve more traffic to your site.

Content marketing and SEO synergize very nicely with online courses and membership sites. One of the best and easiest content marketing strategies for online courses is to give away one or two of your best lessons in your course for free, so search engines can find your free content and direct potential customers to your site.

Chris and John talk about several other SEO strategies such as building relationships with authorities in your industry to boost the number of sites that link to your site and several other tactics you can use as an online course creator to show search engines that you deliver the most value to customers.

To learn more about John Locke and the SEO services he offers, head to LockedownDesign.com and you can find him on Twitter at @Lockedown_

Head to LifterLMS.com to learn more about how you can get your online course or membership site off the ground fast!

Expert WordPress consultant Sallie Goetsch joins us on this episode of LMScast with Chris Badgett of LifterLMS to discuss optimization in online course website design, event management, questioning client decisions, and using online courses as a consultant.

There are four types of people necessary for building online courses: Technologist, Expert, Teacher, and Community Builder. It is important to focus on your strengths when building a course, so you can deliver the most value to your students and be clear on the result you are delivering to your students.

Sallie shares her story of how she got into the WordPress space and what it means to use a self-hosted course platform like WordPress and LifterLMS versus a hosted platform like Udemy or Teachable. Chris and Sallie also delve into what opportunities there are in the online education industry for consultants.

When you are working with clients, it can sometimes be intimidating to contest them on the decisions they want to make. But as Sallie illustrates, it is your duty as a consultant to give the client their ideal result, so it is better to have a discussion about their decisions at the start rather than waiting until they have a product that doesn’t make them happy or get them the optimal result.

To learn more about Sallie Goetsch head to WPFanGirl.com and you can find Sallie on Twitter at @SallieGoetsch

Using YouTube for online course advertising is a huge opportunity in the online course space at the moment and that is what we discuss with Matt Medeiros in this episode of LMScast with Chris Badgett of the LifterLMS team. Matt Medeiros is from Pagely and the Matt Report, which is a podcast Matt hosts about all things business and WordPress.

Matt has been interested in radio and video for much of his life, and he decided to invest big into those forms of media when he first saw them surface in the early 2000s. Today it can be hard to remember a time when people were not taking pictures and videos of themselves everywhere they went, because iPhones and other smartphone technology is everywhere now.

Video marketing is becoming more popular and more widely used by business owners and content creators. Chris and Matt dive into the principles of AIDA (Attention, Interest, Decision, and Action) and how they can work within videos to help you teach more effectively and close sales.

Near the end of the episode Chris and Matt wrap the conversation up by giving away a lot of tips and strategies for great online video marketing. Engaging your students is key with education marketing, and consumers connect with sales people they know, like, and trust. Video is a great form of media you can use to build up that liking and trust in your customers.

If you are interested in finding out more about Matt Medeiros and business strategy online, head over to MattReport.com and YouTube.com/TheMattReport

Jeff Large of Come Alive Creative and Come Alive Academy joins us on this episode of LMScast to share how you can come alive as an expert, get leads, and unlock your voice with podcasting. Chris Badgett and Jeff talk about how podcasting can take your business to the next level and how you can get started creating a podcast.

Jeff has been podcasting for many years now, and he has learned the ins and outs of what makes a podcast successful. And he shares some of his strategies and services with us here today.

Customers buy things from people they know, like, and trust. Podcasting is a great way to show expertise and market to students before they buy your course. Jeff shares some awesome tips for how you can relate to your customer and build trust. Chris and Jeff also talk about what it means to market your course effectively and how you can build long-term success as a business owner.

Come Alive Creative is a turnkey solution for podcast strategy, production, distribution, and promotion. Jeff and his team work with people to help them with any of the production process that they may have trouble with. You can also learn everything you need to know to plan, record, edit, and launch your podcast from Come Alive Academy, where Jeff and his team teach you how to go through the process of creating a podcast.

Head to ComeAliveCreative.com and ComeAliveAcademy.com to learn about the services and courses Jeff and his team have available over there! You can also find Jeff’s personal podcast at JeffLarge.com or find him on Twitter at @realJeffLarge

Conversational copywriting expert Nick Usborne joins Chris Badgett of LifterLMS in this episode of LMScast to discuss the power behind copywriting. Nick and Chris talk about the purpose of copy and how you can use it to optimize the way you communicate the value of your product to buyers.

People are constantly bombarded by salesmen. And when people realize they’re being sold to they tend to put up their defenses, and it becomes almost a fight between the salesman and the buyer. Nick offers an alternative approach where you sell in a conversational manner.

If you are inquisitive with your customers and really focus on what their needs are, then you will end up building more rapport with them and selling more of your product or service. Even if the buyer doesn’t purchase from you today, they will remember you and probably buy in the future or recommend your products to others.

By engaging your customers you get them to sell to themselves. When you are not constantly trying to trick your customers into buying and slugging them with extra bonuses, you can establish a real relationship with your customers.

Social media has changed copywriting in a major way. Previously the easiest way to reach consumers was through TV ads, but with social media there are many more outlets you can use to reach consumers and connect with your audience. Social media also opens up the conversation between the sellers and the buyers in the form of product reviews and online communities.

Nick shares several tips in this episode on how to optimize how you write copy by talking about the core fundamentals of copywriting. To learn more about Nick Usborne you can head to NickUsborne.com and ConversationalCopywriting.com to find out about the online courses he offers on copywriting.

Expert webinar host Joel Erway joins us in this episode of LMScast with Chris Badgett of the LifterLMS team to discuss what webinars can bring to your content marketing strategy for your online course or membership site.

Joel is the host of several podcasts, and today he shares the strategy he uses to engage customers and build rapport in his webinars. His strategy breaks down into the acronym A.R.E. (A.A.A.R.R.E): Authority, Attraction, Awareness, Rapport, Relationships, and Exchange. He shares in detail how he goes through each step in this episode, so be sure to take notes.

When you are in a selling position it is important to put the buying decision in the hands of the customer and avoid pressuring them to purchase your product. Joel highlights how buyers remorse is a very bad thing to have your customers experience and fostering long term relationships will help you sell more in the long run.

It is important to communicate to your potential customers why you are qualified to talk to them and why they should spend their time listening to you and possibly purchasing your online course or membership site. It doesn’t have to be complex, but communicating how you can help your customers is key to capturing their attention.

Joel created Slide Sell to make it easy for people to see what is possible with webinars. He has a vault of information to act as inspiration for people planning to host a webinar. You can find that at TheWebinarAgency.com.

If you want to learn more about hosting webinars and content marketing in general, head over to TheWebinarAgency.com. Also check out Joel’s podcasts Sold With Webinars and Experts Unleashed podcast.

Unlock freedom and growth in your business by learning how to work with virtual assistants in this episode of LMScast with Chris Badgett of LifterLMS. Barbara Turley of The Virtual Hub joins us in this episode to discuss some best business practices for education entrepreneurs and share some secrets to success when working with a team.

Many entrepreneurs struggle with overwhelm from all of the work they have to do. Barbara created The Virtual Hub as the solution to this problem. Barbara puts great emphasis on pairing her clients up with virtual assistants who have a complimentary skill set to create optimum efficiency.

When growing your business, it is important to create a series of habits and traditions to ensure that everyone is on the same page. Barbara has a lot of experience with this, and she and Chris dive into depth on the different strategies you can use to create a successful team.

Expert syndrome is the condition where someone is so advanced in their field that they forget that everyone else does not know as much about a given topic as they do. We see expert syndrome constantly in entrepreneurship, especially in the tech space.

Streamlining communication within your company is very important to achieving success in the long term with a team. It all comes back to habits and creating those traditions around daily or weekly meetings with all of your staff even if it is just for ten minutes will show dramatic increases in productivity. By creating an environment with consistent check-ins you optimize your company’s efficiency greatly.

To learn more about Barbara Turley and The Virtual Hub head to TheVirtualHub.com and you can find them on Facebook and Instagram at @TheVirtualHubLTD.

Chris Badgett and Ali Mathis of the LifterLMS team talk about the release of the LifterLMS Assignments add-on in this episode of LMScast. In this episode the roles are reversed, and the guest Ali Mathis interviews our host Chris about what assignments can do for your online courses.

One of the most powerful marketing strategies for online courses is to sell the result the student receives. Sometimes you need to see the students take action on what they learn in your course and assignments are a great way to do that.

There are two assignment types you can use with LifterLMS. The essay assignment allows your students to write out papers, and they can save their results in LifterLMS as they work so they don’t have do write out a whole essay in one sitting.

The upload assignment type gives you the ability to have students upload videos, photos, audio files, PDFs, PowerPoint presentations, and more. Opening up a feedback loop between you and your students can be very powerful when creating successful online courses.

Pricing your digital products can be a tough thing to do. Chris and Ali talk a bit about the factors you should take into consideration when deciding how much to charge for your online education products.

If you want to integrate LifterLMS Assignments into your courses, head to LifterLMS.com/Product/LifterLMS-Assignments. You can also check out all of the other cool features LifterLMS has to offer by going to LifterLMS.com.

WordPress product creator Nathan Tyler shares some great insights and tools for course creators in this episode of LMScast with Chris Badgett of LifterLMS. They discuss the strategies they use to connect with their customers, and what different hats course creators and membership site owners wear.

Nathan has developed many products for WordPress users and course creators. Chris and Nathan discuss three in this episode: Simply Schedule Appointments, StagingPilot, and Draw Attention. Each of these products offers a unique way for you to make your WordPress sites more efficient and easy to use.

Simply Schedule Appointments is a great way to schedule coaching calls, client consultations, etc. It has the polish of the best calendar applications and the functionality of the best WordPress calendar options.

Staging Pilot is a staging environment for your WordPress site that automatically runs software updates on the staging environment and notifies you if the updates would break anything visually or functionally on your site before installing the updates on your site.

Chris and Nathan also talk about creating engaging content, and Nathan’s product Draw Attention is a software you can use to create interactive images on your site. Head to WPDrawAttention.com to check out their demo.

The best marketing is a good product. Chris and Nathan dive into what it takes to create a product that is engaging for your customers. For course creators there are five roles: expert, community builder, teacher, technologist, and entrepreneur. Be sure to listen to this week’s episode to learn more about Nathan Tyler and what technology solutions are currently available in the WordPress space.