We dive into the journey from 3 years to building 5 online courses and a successful membership site with Becky and Jeremy Launder in this LMScast. Becky has a background working with direct sellers, MLM, Network Marketing Professionals, and anyone who sells products they didn’t create, which is similar to how we have affiliate marketing in the online software space.
Jeremy worked more on the technical side, working in systems development. He worked as an electrical engineer in the aerospace and defense industry for 15 years, and that helped with architecting the training business they’ve now had since 2017.
While Becky and Jeremy’s site ModernDirectSeller.com started in 2017, they didn’t monetize their site by adding a paid membership until October of 2019. They were hosting free resources for people around the direct selling niche for over a year before adding in the monetization aspect via a LifterLMS membership.
One great way to test demand, and how Becky decided what videos to make, was when she heard more than 3 people ask a question, she would make a YouTube video and write a blog post on that topic. Then they put together a five course series with 35 lessons that are in-depth around different aspects of direct selling.
Each lesson on ModernDirectSeller.com is 10-15 minutes each, so they’re not super long and are meant to be done in bite-sized chunks. Becky also wrote a short book called 52 Tips on How to Build a Thriving Direct Sales Business. There are five chapters, and the course follows the same framework as the book.
You can learn more about Becky, Jeremy, and the membership and courses they have for direct sellers at ModernDirectSeller.com. And you can also find them on Facebook, Instagram, and YouTube at Modern Direct Seller. Thanks for joining us!