I’ve been experimenting with Instagram Business Tools since they were introduced last summer and I shared what I’ve learned on the podcast this week.  The goal is for you to be able to make an informed decision to switch to a business account or stay with a personal account. Since Instagram currently lets you change from personal to business and+ Read More

In this episode, I talk with Lauren Herpich, owner of Local Food Adventures about how she’s been able to turn one sale into two or three by offering gift cards.  We recorded this conversation during the holidays, but it’s still relevant today, so I had to share! After listening to this episode, you’ll learn: Why you should+ Read More

If you’re looking for another way to bring in customers, here’s another idea. You should plan a celebration around a National Food Holiday! There are lots of days to celebrate every month and great opportunities to bring in customers and I’m going to help you come up with a plan. After listening to this episode, you’ll learn:+ Read More

When I was a judge for the Good Food Awards Blind Tasting last fall, I ran into Gina Conedera, another judge who owns Chunky Pig, and she asked me to do a post about the process.  She said this info would’ve been useful when she was an applicant, so I decided to record a podcast episode+ Read More

Happy New Year ? As far as I’m concerned, 2017 couldn’t come fast enough.  Let’s start the new year on the right foot and refresh our accounts!  I can show you how to do that and help you use social media efficiently and effectively so you can do MORE in LESS time. After listening to this episode,+ Read More

Welcome back to my series of 10 Holiday Marketing Ideas for Local Businesses. If you’ve missed any of the other episodes, click here and be sure to get the checklist below. In this episode, I just wanted to remind you about your Cover Photo.  It’s the perfect place to show off the your business, so+ Read More

Welcome back to my series of 10 Holiday Marketing Ideas for Local Businesses. If you’ve missed any of the other episodes, click here and be sure to get the checklist below. Working with another local business is a great way to find new customers and a themed gift basket makes it easy for shoppers to+ Read More

Welcome back to my series of 10 Holiday Marketing Ideas for Local Businesses. If you’ve missed any of the other episodes, click here and be sure to get the checklist below. After listening to this episode, you’ll learn: Why you should send a holiday card to your customers How you can quickly design them for+ Read More

I’m excited for you to hear my conversation with Kerry Johnson of Marion & Rose’s Workshop and Kira Pascoe of Townsquared.  We talked about Plaid Friday, the alternative to Black Friday that’s designed to promote shopping locally during the holidays.  The last day for local businesses to sign up is Thursday, November 3 at 12pm,+ Read More

Did you hear the last podcast episode?  It was an overview of all 10 Holiday Marketing Ideas and this episode is going more in depth on the first idea: Partner With Another Local Business. Ari Takata-Vasquez, owner of Viscera is always she’s always doing something interesting with her business, so I had to have her on the+ Read More