Lost in Jersey

LOCAL BOOKSTORE SUCCESS! How to Kick Amazon's Butt


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Margot is the owner of one of the most successful local bookstores just outside of NYC  for the last 28 years. She tells us how she's keeping it thriving and how staying close to her family values has a lot to do with its success.

Stepping through the doors of Watchung Booksellers, you're immediately embraced by that unmistakable scent of paper and ink, mingling with the laughter and chatter of a community that's found its haven. Margot Sage-El and her daughter Maddie Ciliotta-Young join us to recount their extraordinary tale of transforming a mail-order catalog into a bustling local landmark.

We learn about the growth that Margot heralded.  Now with Maddie taking over there are new initiatives like "Friday Favorites" and 'The Kids Room' a few doors down.  It's not just a book lovers' paradise, but also a place to be social and meet up with your fellow New Jerseyans.

Buy Books Now at Watchung Booksellers

Partnerships in Town

  • Open Book Open Mind Series with Montclair Public Library
  • Montclair Literary Festival
  • Montclair Film Festival

Shout Outs
Businesses started by friends of Maddie

  • Clear Mountain Acupuncture
  • Keycuts Barbershop
  • Geyer Family YMCA 

Margot's Nature Walks

  • Brookdale Park
  • Anderson Park
  • Mills Reservation

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Lost in JerseyBy Rachel Martens and Janette Afsharian

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