Local Marketing Beat: AI Search, GEO & Multi-Location Marketing

In this episode of Local Marketing Beat, Amir Alsayegh from Crocs joins us to explore how the globally recognized brand embraces authenticity, self-expression, and comfort, all while scaling locally. Discover how Crocs balances global strategy with local impact, uses SEO to educate rather than just sell, and prepares for an AI-driven future.

👟 Whether you're a Crocs lover or a sceptic, you'll want to hear this!

🔗 Learn More and Level Up with Uberall Academy:

📚 https://academy.uberall.com

🔗 Discover What's Driving Consumers' Local Choices:

💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en

⏱ Timestamps

00:00 – Intro: From digital presence to revenue

02:15 – The passionate (and divisive) Crocs fanbase

04:39 – Crocs’ authentic brand strategy & problem-solving

07:05 – Real stories: how Crocs converts sceptics with comfort

09:29 – Global presence, local relevance: how Crocs adapts by region

11:54 – Listening to local communities & launching local-first collabs

14:16 – SEO strategy: educating users on product benefits & variety

16:38 – More than the classic clog: how Crocs is changing perceptions

19:02 – Local SEO: bridging online and in-store with smart content

21:25 – Connecting SEO to revenue: multi-touch attribution & insights

23:47 – Meeting customers wherever they shop (Amazon, DTC, wholesale)

26:10 – AI search & LLMs: how Crocs is preparing for the future of search

28:38 – Data, design stories, and the new path to product discovery

30:57 – Final thoughts: connecting with consumers who don’t yet "get it"

33:17 – Where to explore more + Outro

💡Key Takeaways

* Crocs thrives by being boldly authentic, even when divisive.

* The brand solves real-world problems with comfort-first design.

* SEO focuses on education and inspiration, not just keywords.

* Local SEO helps turn product discovery into in-store traffic.

* Crocs is actively preparing for AI and LLM-driven search.

🎓 Level Up Your Skills

Explore SEO, AI, and local marketing insights and certifications with Uberall Academy:

https://academy.uberall.com

🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/

👤 Connect with Amir on LinkedIn: https://www.linkedin.com/in/amiralsayegh/

🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/

#Crocs #LocalMarketingBeat #Uberall #SEO #AIsearch #FootwearMarketing #BrandAuthenticity #LocationMarketing

Visit us at: uberall.com

In this episode of Local Marketing Beat, we’re joined by Areej AbuAli, founder of Women in Tech SEO, and Krystal Taing, Director of Solutions at Uberall, to explore how one of the most empowering communities in SEO went from a simple idea to a global movement.

We discuss how WTS grew from a London meetup into a worldwide network with 10,000+ members, how brands can build trust and inclusion through community, and what marketers can learn from grassroots initiatives that genuinely connect people. If you care about digital marketing, SEO, or authentic brand-building, this one’s for you.

👇 Timestamps below to jump into what interests you most:

⏱️ Timestamps

00:00 - Intro

00:20 - Episode overview: Women in Tech SEO

01:35 - How Areej founded the WTS community

02:55 - From local meetups to global reach

04:00 - When WTS became more than a meetup

05:15 - Krystal’s early experience with WTS

06:40 - Why this community feels different from other SEO groups

07:55 - The power of member-led growth

09:00 - Code of conduct and creating a safe space

10:00 - What makes WTS so inclusive

11:00 - How SEO, content, and newsletters drive visibility

12:20 - Blending online and offline: Conferences and community

14:00 - How community helps overcome the fear of networking

15:20 - Practical tips for brands building community

16:40 - Local examples: Gyms, meetups & micro-connections

18:00 - Quality over quantity in community building

19:00 - How to join or recommend Women in Tech SEO

20:00 - Why free, supported communities matter

21:00 - Final thoughts: The future of community marketing in the AI era

22:30 - How brands can create spaces where real interaction thrives

24:00 - Wrap-up & thanks

🎓 Explore Uberall Academy

Want to level up your skills? Check out certifications and free marketing courses at https://academy.uberall.com

👀 Subscribe for more insights on local marketing, community strategy, and brand growth.

📍 Learn more at: https://www.uberall.com

🎧 Listen to more episodes: Local Marketing Beat

#WomenInTechSEO #CommunityMarketing #SEOMarketing #DigitalMarketing #Uberall #LocationMarketing #BrandCommunity #WTS #MarketingStrategy #InclusionInTech

Visit us at: uberall.com

In this episode of Local Marketing Beat, we're joined by Jaime Arribas, Senior Marketing Technology Manager at KFC UK and Ireland, to explore how the iconic brand is evolving for the next generation. From bold beverage launches like Kwench to local SEO, social media, and AI-driven search strategies, this episode is packed with practical insights for marketers in the QSR space.

🔍 Learn how KFC is turning Google Business Profile clicks into real foot traffic, boosting loyalty with online reviews, and measuring ROI across channels.

👇 Timestamps below to help you jump to what interests you most:

⏱️ Timestamps

00:00 - Intro

00:20 - Episode overview: KFC’s digital strategy

00:50 - Meet the guest: Jaime Arribas from KFC

01:40 - What it means to “build a brand for the next generation”

03:30 - The role of Quench in engaging Gen Z

04:30 - Importance of Google Business Profile & Apple Maps

05:15 - 14% increase in direction clicks & review response strategy

06:00 - Is it about loyalty or acquiring new customers?

06:50 - How KFC promotes new products across channels

08:00 - Budget balance: Traditional vs. social media

09:00 - How KFC measures ROI from digital campaigns

10:30 - Tracking Google Maps clicks to in-store revenue

11:40 - The impact of AI-driven search on local marketing

13:00 - One key takeaway: Listen and respond to your customers

14:50 - In-store renovations & omnichannel brand experience

15:40 - Wrap-up & where to learn more

👀 Subscribe for more local marketing insights and brand strategy breakdowns.

📍 Learn more at: https://www.uberall.com

#LocalMarketing #KFC #DigitalMarketing #Uberall #QSR #SEO #SocialMediaMarketing #GenZMarketing #CustomerExperience #LocationMarketing

In this Local Marketing Beat Podcast episode, we sit down with Darren Shaw, Founder of Whitespark, to dive deep into the Local Search Ranking Factors 2025 report and explore the latest trends shaping local SEO and location marketing. Darren shares expert insights on how businesses can adapt to Google’s evolving algorithms, AI-driven search changes, and engagement signals to maximize visibility and drive real revenue.

We discuss essential ranking factors, Google Business Profile optimization, AI’s impact on local search, and how businesses should shift their SEO strategies to focus on conversions rather than rankings. Whether you’re a small business, multi-location brand, or local SEO expert, this episode is packed with actionable insights to help you stay ahead in 2025 and beyond.

🔔 Don’t forget to subscribe and leave your questions in the comments!

⏰ Timestamps:

0:09 - Introduction to Darren Shaw & Whitespark

0:46 - How Whitespark started and evolved into local SEO

1:49 - Overview of the Local Search Ranking Factors 2025 report

2:55 - Key changes impacting local rankings in 2025

3:41 - The role of Google Business Profile (GBP) optimization

5:32 - Importance of engagement signals & behavioral metrics

6:50 - AI-driven search and its impact on local SEO strategies

8:21 - Mobile vs. desktop search trends & consumer behavior shifts

10:05 - Why voice search & AI assistants are changing search habits

12:49 - How AI personalizes search and what it means for businesses

16:22 - The importance of best-of lists & diversifying reviews

19:12 - How to optimize for Google’s Gemini AI & AI-generated search results

22:02 - Why fresh content & Google Updates matter more than ever

25:37 - Measuring local SEO success: rankings vs. revenue & conversions

28:47 - How businesses can connect SEO performance to real revenue

30:48 - Why rankings alone don’t define success in local SEO

31:34 - Where to find Whitespark’s tools & resources

📌 Connect with Darren Shaw:

https://www.linkedin.com/in/darrenshawwhitespark/

📌 Connect with Krystal Taing:

https://www.linkedin.com/in/krystaltaing/

📚 Explore More Insights in Uberall’s Learning Hub:

https://uberall.com/en-us/resources

🎧 Watch Our Recent Episode with Schuh on Local SEO Success:

https://youtu.be/XDV-TyPSPOU

#LocalSEO #SEOTrends2025 #GoogleBusinessProfile #Whitespark #LocationMarketing #DigitalMarketing #AIDrivenSearch #GoogleSEO #Uberall

Visit us at: uberall.com

🎥 In this episode of the Local Marketing Beat Podcast, we sit down with Jonny Gilpin, SEO Manager at schuh, to explore the strategies and insights behind schuh's highly successful approach to local SEO and location marketing in the UK and Ireland. Jonny reveals the tools, techniques, and thought processes that have significantly improved their online-to-offline customer journey, optimized store listings, and boosted their visibility across digital platforms.

🔔 **Don't forget to subscribe and leave your questions in the comments!**

⏰ **Timestamps:**

0:00 - Introduction to Jonny Gilpin & schuh

3:01 - Importance of location marketing

4:30 - Driving online consumers to physical stores

6:27 - Managing 120+ stores and directory challenges

7:49 - Strategic optimization of store locator pages

10:35 - Using AI in content strategy

12:47 - The importance of customer reviews

15:06 - Leveraging data for local SEO

17:06 - Biggest challenges in managing store information

18:18 - Successfully opening new store locations

20:06 - Key results and analytics from Schuh’s local SEO efforts

21:56 - Actionable insights for retailers & marketers

24:04 - Future opportunities and leveraging business data

27:01 - Wrap-up and connect with Jonny

🔗 **Check out schuh's Case Study With Uberall:**

https://uberall.com/en-us/customers/schuh-steps-ahead-with-uberall-how-local-seo-drives-real-world-impact

🔗 **Check out Schuh:**

https://www.schuh.co.uk

📌 **Connect with Christian Hustle:**

https://www.linkedin.com/in/christianarriola/

📌 **Connect with Jonny Gilpin:**

https://www.linkedin.com/in/jonny-g-43b7198a/

#LocalSEO #LocationMarketing #DigitalMarketing #RetailSEO #Uberall #schuh #retailindustry

Visit us at: uberall.com

How do you measure success in location marketing? Spoiler: It’s not just about rankings!

🚀 In this episode of Uberall's Local Marketing Beat, host Christian Hustle chats with two leading experts—Krystal Taing, an authority in local SEO and location marketing, and Stephanie Genin, a seasoned CMO focused on revenue-driven strategies—to tackle the challenges and opportunities in the ever-evolving landscape of location marketing.

📥 Download the ROI Confessions Report:

Discover how to unlock the true ROI of your location marketing efforts. Get your copy here: https://uberall.com/en-us/roi-confessions-report

🔍 Timestamps:

0:09 – Welcome to The Local Marketing Beat Podcast

1:15 – Why the way we measure location marketing is broken

3:58 – The biggest challenges for multi-location businesses

7:49 – The impact of AI on location marketing and local SEO

9:03 – The rise of social platforms like TikTok Places in local search

12:00 – How consumer behavior is evolving with AI-driven search

16:14 – Metrics that matter: Moving beyond rankings to revenue

19:48 – End-to-end attribution: Tracking real-world impact

25:04 – The growing importance of local social and Google Posts

30:40 – Game-changer: What is the Location Performance Score (LPS)?

35:50 – Expert takeaways: Starting with basics and embracing AI

📊 What You’ll Learn:

- Why focusing only on rankings is a mistake and what metrics really matter.

- How AI is reshaping the consumer journey and search behavior.

- Why reputation, reviews, and local social engagement are critical in 2025.

- How Uberall’s Location Performance Score (LPS) connects marketing efforts to revenue.

💡 Takeaways from Our Experts:

[Krystal]: Start with the basics—visibility, reputation, and engaging content are your foundation.

[Stephanie]: Be curious, experiment wisely, and turn your CFO and AI into your best allies.

📱 Connect with Us on LinkedIn:

Christian Hustle https://www.linkedin.com/in/christianarriola/

Stephanie Genin https://www.linkedin.com/in/stephaniegenin/

Krystal Taing https://www.linkedin.com/in/krystaltaing/

📥 Got questions or want to discuss your strategy? Drop us a comment or connect directly with us at Uberall.com

Smash that like button 👍 and subscribe 🔔 for more expert insights on location marketing.

Share this episode with your team or network to spark ideas and discussion.

#localseo #locationmarketing #marketingmetrics #aimarketing

Welcome to Local Marketing Beat, brought to you by Uberall!

🎙️ Recorded on-location at BrightonSEO USA in San Diego, this episode is packed with expert insights on location marketing, local SEO, and the future of search. Host Christian Hustle connects with top industry professionals, partners, and thought leaders to uncover actionable tips and predictions for 2025.

💡 Key Takeaways:

- Local SEO Tips That Work: From optimizing your Google Business Profile to making the most of Apple Maps, hear what’s moving the needle for businesses today.

- AI’s Role in SEO: Explore how tools like SearchGPT are reshaping consumer journeys and what businesses need to do to stay ahead.

- Insights from Industry Experts: Hear predictions about search diversification, content quality, and reviews as key drivers of visibility and trust. Get the lowdown on Contractor Lead Partners' report, "2024 State of Local SEO Contractors Edition".

- BrightonSEO Highlights: Learn what makes this the world’s largest SEO conference and how it’s shaping the future of digital marketing.

📌 This episode is a must-watch for marketers and SEO enthusiasts.

⌚️ Timestamps:

0:00 - Welcome to BrightonSEO USA 🎉

1:05 - Connecting with Experts: Local SEO Tips & Predictions

2:18 - Apple Maps: The Overlooked Opportunity for Local SEO

4:08 - AI and the Consumer Journey: What’s Changing?

5:03 - Research Insights: Contractors & Construction SEO Trends

9:20 - The Power of Reviews and Imagery in Local SEO

14:50 - Effective Strategies for Optimizing Location Pages

18:10 - Local Performance Optimization: Bringing Revenue into Focus

20:55 - The Future of AI in Search & SEO Predictions for 2025

26:50 - Success Stories from Uberall Partners

31:45 - Search Diversification and Embracing New Platforms

36:15 - Leveraging AI for Efficiency and Growth

40:00 - Wrap-Up: AI, Visibility, and 2025 SEO Trends

👍 If you enjoyed the episode, like the video and subscribe for more insights into location marketing and SEO.

📚 Learn More:

🌐 Want to stay on top of location marketing and local SEO trends? Visit Uberall’s learning hub for more resources and solutions to optimize your business’s digital presence: https://uberall.com/en-us/resources

📖 ROI Confessions: Measuring The Impact of Location Marketing

https://uberall.com/en-us/roi-confessions-report

📖 Discover Location Performance Optimization

https://get.uberall.com/location-performance-optimization/

📖 11 Ways to Spice Up Your Restaurant Locations’ Online Visibility

https://uberall.com/en-us/recipe-for-seo-success-restaurants

📖 2024 State of Local SEO Contractors Edition

https://www.contractorleadpartners.com/state-of-contractor-local-seo/

🤝 Connect with Christian Arriola on LinkedIn:

https://www.linkedin.com/in/christianarriola/

🤝 Connect with Partho Ghosh on LinkedIn:

https://www.linkedin.com/in/productpartho/

🤝 Connect with Crystal Carter on LinkedIn:

https://www.linkedin.com/in/crystalontheweb/

🤝 Connect with Julian Hooks:

https://www.linkedin.com/in/julianhooks/

🤝 Connect with Jeff Shipman:

https://www.linkedin.com/in/jeff-shipman-/

💬 What are your SEO predictions for 2025? Let us know in the comments below!

#LocalSEO #BrightonSEO #AIinSEO #DigitalMarketing #LocationMarketing #Uberall

Welcome to The Local Marketing Beat, brought to you by Uberall!

In this episode, Christian Hustle is joined by SearchLab COO and renowned SEO expert, Greg Gifford, for an in-depth discussion on the latest local SEO trends and insights from top industry conferences like BrightonSEO. If you’re in the world of local marketing or you're a marketer at a multi-location brand, this conversation is a must-watch.

💡 Key Takeaways:

• The Impact of Google’s New Review Policies: Learn about Google’s recent rollout in the UK, where businesses caught using unethical review practices face major repercussions, and why this could soon affect businesses globally.

• Local SEO Strategies for 2024: Discover Greg's top local link-building strategies and why it’s crucial to adapt your approach when optimizing for local search.

• Real-World SEO Insights: Hear how even basic SEO principles can make a big difference in regions where local SEO is still developing.

• AI in Digital Marketing: Insights into how AI tools are evolving from content generators to process enhancers, allowing marketers to work smarter, not harder.

🔍 Whether you’re an SEO professional, a business owner, or a digital marketing enthusiast, this episode is packed with expert advice to boost your local SEO efforts and enhance your marketing strategy!

🌐 Want to stay on top of location marketing trends? Visit uberall.com for more resources and solutions to optimize your business’s digital presence.

🤝 *Connect with Christian Arriola on LinkedIn*:

/ christianarriola

🤝 Connect with Greg Gifford:

Twitter: @GregGifford

LinkedIn: Greg Gifford

SearchLab Blog: searchlabdigital.com/blog

⌚️ Timestamps:

0:00 - Introduction to The Local Marketing Beat and Guest Greg Gifford

1:03 - BrightonSEO UK Recap: Surprising Updates and New Review Policies

5:47 - Navigating FTC Review Regulations and Ethical Practices

15:49 - AI in SEO: The Role of Tools Like ChatGPT and Process Efficiency

23:19 - Proven Local Link-Building Techniques for 2024

31:00 - Reviews and Reputation Management: Strategies That Work

36:00 - The Movie That Best Represents SEO: Greg’s Take

37:17 - Where to Find Greg and Final Thoughts

👍 Like this video and subscribe for more expert insights into local marketing and SEO!

#LocalSEO #BrightonSEO #DigitalMarketing #ReviewManagement #LocationMarketing

Visit us at: uberall.com

Welcome to The Local Marketing Beat, brought to you by Uberall!

In this episode, filmed live on location in Austin, Texas, we captured the latest insights at MOVE America—a hub for the electric vehicle (EV) industry. Tune in to hear how Uberall’s team and industry leaders, including Ehab Aboud, Principal Solution Engineer at Uberall, and Roderick van den Berg, CEO of Eco-Movement, are driving the future of EV infrastructure and optimizing visibility for Charging Point Operators (CPOs).

💡 Key Takeaways:

• How digital location marketing helps CPOs stand out, making EV charging more accessible and reliable for drivers.

• The role of partnerships and real-time data in advancing EV infrastructure—making it easier for consumers to find, trust, and use charging stations.

• Insights from MOVE America delegates on overcoming challenges like “charger anxiety” and expanding infrastructure to meet rising demand.

🔋 Whether you’re an EV enthusiast, industry insider, or a CPO, this episode is packed with actionable advice to electrify your brand's visibility!

🔍 Want to know how to build a strong digital presence for your EV charging stations?

Listen to this episode for top tips on how location marketing can boost your brand’s discoverability in local search results.

Explore Uberall’s Charging Station Solutions here 👉 https://uberall.com/en-us/who-we-serve/ev-charging-fuel

📖 Navigating the Future of EV: A Comprehensive Guide to Strategic Location Marketing:

https://uberall.com/en-us/resources/blog/navigating-the-future-of-ev-a-comprehensive-guide-to-strategic-location-marketing

🤝 Connect with Ehab Aboud on LinkedIn:

https://linkedin.com/in/ehab-aboud

🤝 Connect with Roderick van den Berg on LinkedIn:

https://www.linkedin.com/in/roderickvdberg/

⌚️ Timestamps:

0:00 - Introduction to The Local Marketing Beat Podcast, LIVE from MOVE America

0:08 - Meet Ehab Aboud on Uberall’s EV Team

1:45 - The Power of Real-Time Data for CPO Visibility

4:30 - Overcoming “Charger Anxiety”: How Marketing Can Help

7:15 - Global vs. Local Challenges in EV Adoption

9:48 - Partnering with Eco-Movement for Real-Time Charging Data

12:30 - CPO Best Practices for Managing and Responding to Reviews

16:00 - The Future of EV Accessibility and Infrastructure

20:56 - Outro and Where to Learn More About Uberall

Hit the 👍 like button and subscribe for more local marketing insights!

#EVInfrastructure #LocalSEO #ElectricVehicles #LocationMarketing #MoveAmerica