In this episode we discuss the 3 Costly Blind Spots most dentists miss that keep them from attracting more ideal local dental patients.

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Scott Edwards and Charles Makarewicz discuss dental practice digital assets list as well as online security, email and web hosting.

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Scott Edwards and Charles Makarewicz discuss Social Media and what does and doesn’t work for local dentists.

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https://dentalmarketingexpert.com.au

On today's podcast we discuss Tracking and ROI from Online activity and how both form an integral measurement barometer of your local marketing strategy blueprint.

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Scott and Charles discuss Competitor Analysis & Managing Your Reputation Online and how both form an integral part of your local marketing strategy blueprint.

Charles yet again has provided some great information and given a lot of ideas about how dentists can keep an eye on what their competition is doing and how they can monitor and manage their reputation online.

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https://dentalmarketingexpert.com.au

Scott and Charles discuss local community engagement and how it is an effective practice to demonstrate a firm commitment to your patients’ wider lifestyle and your community’s values.

In this podcast, Charles yet again has provided great information and has given a lot of ideas about how dentists can engage with their local community.

However, local community engagement is more than just participating in schools, sporting groups, charities or wider community events. It is how you use the experience of these events to create content and media for your online presence.

All these add up to community credibility and authority both online and offline, and position you as the “Go To” dentist for your local area.

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https://dentalmarketingexpert.com.au

Today's topic is Citation Directories and why they are important for Google Local.

Citation Directories are the web reference to local businesses (your dental practice) and are an essential component of local marketing strategy.

Google Local (and other search engines) will constantly scan internet for reference indicating that your Dental Practice is Local, Active with a real Bricks and Mortar Physical Location.

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Charles and Scott discuss content marketing, and how it is an essential activity to demonstrate to Google (and other search engines) that your Dental Practice is proactive in providing users with current newsworthy content relevant to your dental services.

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Scott and Charles discuss Dental Websites and what is involved in creating websites that meets the requirements to rank well within Google, and to provide the best user experience for visitors.

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https://dentalmarketingexpert.com.au

Scott and Charles discuss "Mobile First" and its relevance to your Dental practice.

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https://dentalmarketingexpert.com.au