Local Marketing School

By Local Marketing School

Welcome to the Local Marketing School podcast, your go-to resource for hyperlocal marketing strategies. Join host, Emily Steele, CEO and Co-founder of Hummingbirds, and her guests to learn the most ef... more

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FAQs about Local Marketing School:

How many episodes does Local Marketing School have?

The podcast currently has 30 episodes available.

Local Marketing School episodes:

June 20, 2024 #10: Engaging Customers with a Purpose-Driven Mission | Katie Kardell, Century Farms Distillery
In this week's discussion, Emily chats with Katie Kardell, Marketing and Sales Director at Century Farms Distillery. Katie pivoted after twenty years in the classroom to help Century Farms Distillery become one of the fastest growing native Iowa distilleries on their way to a national presence. Katie joins Emily to discuss the distillery's approach to promoting their bourbon, including their corn-to-whiskey program, trade shows, dabbling in digital marketing, and unique influencer marketing tactics.

TUNE IN FOR TOPICS LIKE:
00:33 Katie’s background and her journey to Century Farms Distillery
4:12 Expanding bottle sales across Iowa
7:34 Creating a mission that resonates with your customers
8:42 Century Farms Distillery’s three main areas of focus
10:39 Marketing to where your customer is
17:39 Social media tactics to increase your brand awareness
22:39 Growing a new SKU from scratch
25:37 What’s up next for Century Farms Distillery
Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Katie’s episode:
#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats
#8: Sourcing, Supply Chains, and Scaling from Scratch | Lucy Dana, One Trick Pony

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Katie: LinkedIn
Follow Century Farms Distillery: Website | Instagram | Facebook

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube
Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook

Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!
This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
...more
29min
June 13, 2024 #9: Integrating Into the Community and Keeping Social Media Fun | Hannah Kirkpatrick, Fareway
In this week's discussion, Emily chats with Hannah Kirkpatrick, Social Media Manager at Fareway Stores Inc., a Midwest grocer with 139 stores across seven states. Hannah dives into local marketing strategies and the power of influencer marketing. Discover how Fareway utilizes store-specific content and collaborates with micro-influencers to create engaging campaigns. Plus Fareway isn’t afraid to have a little fun on social media! Tune in to hear how Fareway is generating excitement for new store openings and fostering community engagement through social media.

TUNE IN FOR TOPICS LIKE:
1:15 Hannah’s career journey & landing the role at Fareway
2:11 A day in the life of a social media manager
3:33 Store specific marketing vs. overall brand marketing
6:23 Integrating influencers into your marketing strategy
9:09 The different types of influencers Fareway works with
12:15 Misconceptions in the influencer marketing space
15:35 Strategies for marketing store expansions
19:20 Marketing trends Hannah’s excited about for 2024
21:47 What’s up next for Fareway

Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Hannah’s episode:
#1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds
#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Hannah: LinkedIn | Instagram
Follow Fareway: Website | Instagram | TikTok | Facebook

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube
Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook

Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!
This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
...more
27min
June 06, 2024#8: Sourcing, Supply Chains, and Scaling from Scratch | Lucy Dana, One Trick Pony
In this week's discussion, Emily chats with Lucy Dana, CEO & Co-Founder of One Trick Pony, a delicious peanut butter brand made from Argentinian peanuts and Patagonian sea salt. Lucy walks us through the intricacies of sourcing peanuts, standing up an ecommerce arm and securing retailers across the country. She also highlights the importance of building and maintaining strong relationships with both buyers and customers. Don't miss her updates on upcoming product launches and more!
TUNE IN FOR TOPICS LIKE:
0:29 Lucy’s background and One Trick Pony’s origin story
4:01 Getting a peanut butter company off the ground
5:53 First steps into ecommerce & selecting flavor SKU’s
11:09 Building strong local buzz
14:11 Retailer expansion strategies for One Trick Pony
19:16 A fun milestone in the brand building journey so far
21:22 Tools Lucy would recommend to emerging brands
23:03 Leaning in to unscalable but meaningful tactics
25:25 Upcoming launches and changes in store for One Trick Pony
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Lucy's episode:
#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats

#7: From Local Markets to a National Spotlight | Steven Vigilante, OLIPOP
Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Lucy: LinkedIn
Find One Trick Pony: Website | Instagram | TikTok

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube
Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook

Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!
Stay ahead in the influencer marketing world - Tap into our webinars and resources!
This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
...more
28min
May 30, 2024#7: From Local Markets to a National Spotlight | Steven Vigilante, OLIPOP
In this week's discussion, Emily delves into the journey of OLIPOP with Steven Vigilante, the brand's Director of Growth and Partnerships. Steven provides an insider's view of OLIPOP's humble beginnings, from its local market learning experiences at demos and events to its current expansive presence in over 30,000 stores, and its collaborations with high-profile brands and celebrities like Mattel's Barbie, country artist, Kane Brown, and Nascar driver, John Hunter Nemechek. This episode offers a rare glimpse into the marketing playbook of the better-for-you soda brand, revealing the strategic moves that are propelling OLIPOP to the forefront of the beverage industry.
TUNE IN FOR TOPICS LIKE:
00:38 Steven’s background and the launch of OLIPOP
6:34 Initial vision for OLIPOP
8:21 Starting locally and learning from your first markets
11:01 What you can learn from demoing
12:58 Transitioning to an e-commerce offering
14:38 Expansion model for consumer brands
16:16 Shifting your marketing mindset from a local focus to national
19:56 OLIPOP’s city blitz initiatives
22:43 Approach to collaborations and partnering with Barbie
27:45 Finding strategic partners to align with your brand
29:49 The right marketing mix of celebrity voices & everyday people
34:18 Big or small, your brand should be doing this

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Steven’s episode:
#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats

#6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie
Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Steven: ⁠ LinkedIn
Find OLIPOP: Website | Instagram | Facebook | TikTok | LinkedIn

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube
Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook

Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!
Stay ahead in the influencer marketing world - Tap into our webinars and resources!
This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
...more
38min
May 23, 2024#6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie
This week, Emily chats with Catherine Baxter, CEO and founder of Nettie, well known for their products tailored to pickleball lovers. Inspired by her in-laws' love for the sport, Catherine saw a gap in the market for high-quality, well-designed pickleball products and set out to create her own. She launched the company in 2021 and gained traction through local partnerships and media coverage, expanding beyond her hometown of Cincinnati to be distributed through retailers like Dick’s Sporting Goods, Saks Fifth Avenue and Free People. In this episode, Catherine shares her experience building a pickleball brand, the power of leveraging your local community and how key collaborations that align with your values can exponentially impact your growth.
TUNE IN FOR TOPICS LIKE:
0:35 Rise of pickleball and creation of Nettie
4:57 Catherine’s decision to build Nettie from Cincinnati
7:50 Initial launch and getting distribution
13:26 Tapping into local connections to secure PR coverage
20:05 Taking an omnichannel approach to marketing
21:23 Hamilton Musical partnership collaboration  
24:02 Evaluating the ROI of a partnership
26:02 Securing a partnership with Barbie to be the exclusive pickleball partner
34:30 What’s up next for Nettie
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Catherine’s episode:
#1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele | Hummingbirds

#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats
Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Catherine: ⁠ LinkedIn
Find Nettie: Website | Instagram | Facebook | TikTok | LinkedIn

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube
Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook
Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!
Stay ahead in the influencer marketing world - Tap into our webinars and resources!
This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
...more
39min
May 16, 2024#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats
This week, Emily chats with Nola Morris, Chief Marketing Officer of Thelma’s Treats. Thelma’s was founded by her brother and named after their very own great-grandmother, Thelma. Nola has 20 years of experience across multiple industry verticals including financial services, tech, fashion, and consumer packaged goods. In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly!

TUNE IN FOR TOPICS LIKE
1:15 Thelma’s brand origin story
2:59 Nola’s career journey
4:18 The day to day as a CMO
8:29 Grocery as a mix of new school and old school marketing
9:33 Evolution of cookie ice cream sandwiches as a category
11:48 Taking your brand from farmers markets to the next level
16:40 Tactics to reach people in new retailers & zip codes
20:38 Understanding retail media programs
25:02 Buyers being more aware of where their dollars are going
27:43 Maintaining an authentic brand with national distribution
30:28 What’s next for Thelma’s
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Sarah’s episode:
#1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele | Hummingbirds

⁠#3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre⁠
Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Nola: ⁠ LinkedIn
Meet Thelma’s: Website | Instagram | TikTok | Facebook

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube
Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook

Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!
This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
...more
37min
May 09, 2024#4: Building a Holistic Local Marketing Strategy | Sarah Cucchiara, Tiger Pistol
This week, Emily chats with Sarah Cucchiara, VP of Sales and Marketing at Tiger Pistol. Sarah has experience with both B2B and B2C businesses, working both client and agency-side for brands like Hallmark Cards, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance and now Tiger Pistol, developing cross-channel marketing and advertising programs that drive results. In this episode, Sarah discusses how to put the pieces together and create a marketing strategy for your brand that responds to current innovation while maximizing the impact you’re already seeing.

TUNE IN FOR TOPICS LIKE:
00:55 Sarah’s career journey
2:46 Social advertising trends then and now
6:14 The definition of a local partner
8:10 How to take a holistic approach to your marketing strategy
10:20 Factors to determine where your brand should have a presence online
12:30 Using TikTok as a search engine
14:48 How to stay up-to-date with a marketing world that’s always changing
18:42 Ideas from big brands you can apply to your small business
22:02 What your data is trying to tell you
24:04 Local marketing shifts Sarah is excited about

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Sarah’s episode:
#2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter

⁠#3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre⁠

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Follow along with Sarah: ⁠ LinkedIn
Meet Tiger Pistol: Website

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube
Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook
Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!

This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
...more
28min
May 03, 2024#3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre
This week, Emily chats with Emily Harpel, Founder and CEO of Art of Sucre, a luxury cotton candy company. In this episode, Emily discusses building an events-based business and transitioning to ecommerce in the wake of the pandemic. She discusses her approach to social media, collaborations and the journey of a business pivot.

Tune in for topics like:
00:45 What is Art of Sucre?
1:28 The idea that sparked the brand creation
3:18 Creating cotton candy from scratch
4:15 Identifying as an entrepreneur
5:30 Growing at your own pace
6:24 Art of Sucre’s early years and building brand awareness
9:08 Emily’s advice for a successful collaboration
10:13 Transitioning from events to e-commerce
16:27 Advice for brands wanting to switch to selling online
18:42 What’s next for Art of Sucre

Listen to this week’s Local Marketing School conversation!

Read the full transcript from today's episode.

Other episodes you'll enjoy if you enjoyed Emily's episode:
#1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds

#2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

CONNECT
Follow along with Emily Harpel: ⁠Instagram⁠ | LinkedIn
Find Art of Sucre: Website | ⁠Instagram | TikTok

Connect with Host Emily Steele: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram
⁠Follow Local Marketing School on Social: ⁠⁠Instagram⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠YouTube⁠⁠
Follow Hummingbirds on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!

This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
...more
23min
May 03, 2024#2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter
This week, Emily chats with Delaney Vetter, an independent consultant specializing in PR and copywriting for brands in the Food & Beverage and CPG space. In this episode, Delaney discusses the evolving landscape of PR, her approach to securing press opportunities for brands of all shapes and sizes, and the power of storytelling in brand messaging.

Tune in for topics like:
[1:33] Delaney’s journey into CPG food & beverage PR

[7:33] The two clients a PR professional is always balancing

[6:48] How to approach PR when you’re an emerging brand

[1:52] Why you need to be on an affiliate platform

[3:16] PR Strategy for local brands

[17:26] Benefits of PR beyond sales

[22:41] The power of founder-led marketing & PR

[26:14] Current PR trends you should know about to leverage for your brand

[30:35] Three things you can do today to build awareness locally for your brand

Listen to this week’s Local Marketing School conversation!

Read the full transcript from today's episode.

Other episodes you'll enjoy if you enjoyed Delaney's episode:
#1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds

#3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

CONNECT
Follow along with Delaney: ⁠Instagram⁠ | LinkedIn | TikTok
Check out Delaney’s website or subscribe to her Substack!

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram
Follow Local Marketing School on Social: ⁠Instagram⁠ | ⁠TikTok⁠ | ⁠YouTube⁠
Follow Hummingbirds on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!

This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com!
...more
42min
May 03, 2024#1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds
This week, Emily chats with fellow co-founder and COO at Hummingbirds, Charise Flynn. In this episode, Charise & Emily discuss the origin story of Hummingbirds and the value of leveraging everyday people as brand advocates. They also answer all your questions about the Hummingbirds platform, who it’s built for and what types of brands should be tapping into people-powered marketing.

Tune in for topics like:
[1:10] Hummingbirds origin story

[5:27] What led Charise to join Hummingbirds as a co-founder

[9:27] Definition of a charm

[10:16] What is a Hummingbird?

[12:06] Traditional influencers vs. Hummingbirds

[16:01] The cities Hummingbirds is operating in today

[16:36] Olipop using Hummingbirds to tap into the Midwest

[18:13] Brand categories that should be leveraging geo-specific marketing strategies

[21:31] Types of companies that are a good fit for Hummingbirds

[24:07] The vision for Hummingbirds in 2024

[26:17] Impact of AI on the creator space

[29:44] Rapid fire question round

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Emily & Charise's episode:
#2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter

#3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Read the full transcript from today's episode.

CONNECT
Follow along with Charise: LinkedIn
Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram
Follow Local Marketing School on Social: Instagram | TikTok | YouTube
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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
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37min

FAQs about Local Marketing School:

How many episodes does Local Marketing School have?

The podcast currently has 30 episodes available.