Local markets take a long time to start setting up everyday, bringing back down the store at the end of the day taking your time and effort to do all these. So in this episode of Local Markets Are More Than Hidden Gems, we will be sharing some tips on how you can reduce work, insights on how to leverage your market to increase sales and on how to get people come in and look and start buying more of your products.

 

Transcript

Hello and welcome to Marketplace Millions, a podcast dedicated to helping you sell more on many marketplaces like Amazon. Sit back and enjoy today's episode.

Howdy, Brad Younger here and welcome to today’s broadcast. Today we're going to be talking about local markets and how they're more than just a little hidden gem of finding awesome little products. It's also a fantastic way to build out more and more leveraged sales channels. And today I'm going to work out how you could do that, and how you could look at increasing your sales by running little stores at local markets.

Now, I know that sounds a bit weird for somebody that's got an established brand online, and they're doing all sorts of online sales, they're selling on major marketplaces, but hear me out. You'll hear why, if you get it set up right, using local markets will increase your sales.

For most brand owners, they probably started out selling in local markets. Testing out their products, getting in there and seeing whether anybody actually wants to buy stuff. Then, after they start growing a bit, the local markets start getting a little bit neglected. They may have on the things like selling on their own online retail stores, selling in wholesale, selling on marketplaces, and then forget that these are awesome little sales channels that that can be set up. Local marketplaces are very similar, in fact, in the way online marketplaces like the iconic Amazon work. You get a lot of people, a lot of foot traffic coming through, looking at your products, and you'll be out to attract more and more people to come in and look at and start buying more of your stuff. So it is in its own way, it is an amazing sales channel.

Now we know some of the objections for setting up local markets. We know it takes a long time to get things up, the stall set up. It's like trying to build a store and bring it back down every day at the stall at the local market. Yes, it's a lot of work, but if you get it right, you can reduce that work quite amazingly. We know you can only sell a smaller range at these stores so the stores are generally smaller than the size of a a big shop. Even if it's a size of big shop, you generally got a lot larger range than than what you're selling at the stall. And we know it can be difficult to try and get more and more stuff there to sell it. And then you've got to have obviously all the different sizes. If you are selling items that are a size base, so like fashion for instance, you probably need to have all the different sizes there.

We'll talk a bit later about how to get around this particular problem. And we know it's not easy to leverage, so if you've got all that work to do, you've got a lot of steps that you need to follow. You've got a whole bunch of stuff, you've got to bring back your cash, you got to count your cash and put it into your bookkeeping system, and all that sort of stuff. And it's really too hard. It's really hard to leverage. What I'm going to show you today is a bunch of processes and a way to set up your tools so that it's a lot easier. And if it's a lot easier, you can leverage it. You could get two or three markets or maybe even five, 10 markets going every weekend in different places. Then all of a sudden you've got a big chunk of coin coming in from this particular sales channel in the local markets.

So how do you go back getting your leveraged local ma...