Marketplace Millions by IDA Connect

There are certain things you can do in Shopify. What it does in the end sometimes causes complete havoc. Example of which are duplicates that causes huge problems in the end like wanting to integrate to other systems. People struggle in managing their products listings. In this podcast, IDA Connect will be discussing five tips on how to manage products in Shopify.

In episode, it tackles how sellers encounter a lot of returns in The Iconic. It is tough but it is something you can deal with. There is no way you can get The Iconic to handle returns, how they sell or market your products so just embrace it. IDA Connect will be discussing how we can help you track sales rather revenues to help to avoid large disappointments.

 

Transcript

Hello and welcome to Marketplace Millions, a podcast dedicated to helping you sell more on many marketplaces, like Amazon. Sit back and enjoy today's episode.

Howdy, Brad Younger here again, and welcome to episode nine, where I'm going to be talking about the secret sauce to dealing with a lot of returns from The Iconic.

We know you get a lot of returns, we see it. We have just about every seller selling on The Iconic, that just generates a lot of returns. We understand how frustrating it and we know sometimes it's actually heartbreaking when you see more returns coming than what you do sales.

It's tough, but it is something you can deal with. And we've got a few notes here today on how I've helped a few sellers in the past try and get around this problem with getting a lot of returns on The Iconic.

So the first thing is, let's just agree right here, right now, that there's just absolutely no way that you can get The Iconic to handle returns. All those sales they put on or anything or how they actually sell, or how they market out to the business.

There's no way that you're going to be able to effect that in any way, so just accept that. Just accept the fact that although you're getting a large amount of returns, you're not going to be able to impact the way that Iconic handles returns.

So just embrace it, I think, is the best way to say that. And by embracing it, you can then reset your mindset around how you think about the returns, so you can do things like focus on your top line revenue, instead of focusing on the number of sales or the sales volume, or the sales dollar figure.

Like I said before, you really need to embrace returns. This is a major shift we're seeing right across the online retail sales sector. Just returns are increasing. Returns is the nature of the beast.

How do you embrace it? Well, you can start by making sure that you're accounting for your returns in your sales. So when you're looking at your sales figures, make sure that you are automatically applying that return to the figure, so you're not actually looking at the total number of sales that are coming in, but more of a gross number of sales coming in or more likely, a net number of sales coming in.

And it's just like cash flow, you may have cash coming into your business, so you may end with a lot of money sitting in your bank, most of the time, a lot of the time that's not yours. You've got to pay things, like tax and everything else on top of that before you get a hold of it.

So just think of it in those terms, I think is the best way. The sales figure, yes, it's a nice number to look at but you'd be setting yourself up for failure if your just focusing on that.

One other thing a lot of sellers don't account for is the shipping costs. Obviously, if an item is returned, if you've already paid the shipping costs and you paid that because you pay the shipping costs and not The Iconic. You need to make sure you're accounting for that in your sales figures as well.

So, if you're focused purely on your sales and not on your actual revenue, you're actually setting yourself up for a large disappointment. I say this across the board and you may end up doing something silly, like stop selling on The Iconic, even though you are making money with them.

So today, I'm going to suggest to you that you just start manually tracking yo...

We encounter problems selling The Iconic. Oftentimes, people try and track financials in each and single order that causes a lot of frustration to sellers such as returns, cancellation, discounted order items, etc. And it is very hard to track back trying to get their financials right.

Thru IDA Connect, we can help sellers configure how to separate orders coming in a management system like Shopify from financials and provide solutions to such challenges they face.

 

Transcript

Hello and welcome to Marketplace Millions, a podcast dedicated to helping you sell more in many marketplaces like Amazon. Sit back and enjoy today's episode.

Howdy. Brad Younger here, and today on episode eight I'm going to be talking about how to deal with the financials when selling on The Iconic.

We have a lot of people who we help to sell on The Iconic, and one of the problems that we see that most people do, they try and track the financials to each and every single order. So they look at the order value and try and track that back to the amount that they get paid.

This can cause a lot of frustration particularly because The Iconic use their GSR process, which is a two week process. So they bundle up all of the sales for a particular two week period. They then minus any returns and any cancellations they have. It also includes any discounted order items that you paid for as a seller on The Iconic.

So they take all that and they give you a payment figure that you can then invoice them for. It's very hard then to track back from there each of the individual sales that are coming down into your management system like Shopify.

We see a lot of people getting frustrated about this, trying to get the financials right. We've put in a couple of things to try and help out in this scenario. So we've allowed their commission rate, for instance, to be removed off line items. Sometimes this causes problems. Sometimes it works out well for you.

But instead what we're finding recently and what we're finding a lot of sellers are actually starting to do is separate the orders that are coming into your management system like Shopify from the financials, and purely just using the orders that come in to manage their inventory levels and the fulfillments. And then they're tracking the financials back in their financial system as that two week process and as a final figure.

All they're doing is setting the commission rate to 100%, and then what that's doing is when we create the orders for you down in your Shopify account, it's creating a zero dollar value. It's something you probably want to check with bookkeeper with and see if it's something that might align with your particular processes and might help you get set up.

If it is something you want to do. Then get into your ID connect configuration, you can get into the dashboard, click on the the Iconic connector and in there you can set their commission rate to be removed. If you said that to 100% all future orders that are created will be set at zero dollar value.

We'll add a link in the show notes to instructions on how to do that so that you can follow that up. But definitely follow it up with your bookkeepers. See if it's something that might help out with your business. So I hope you've enjoyed today's episode and it's given you something to look at. I look forward to the next one.

Thank you for listening to Marketplace Millions, providing insights and strategies to grow your profits by selling on many marketplaces.

Local markets take a long time to start setting up everyday, bringing back down the store at the end of the day taking your time and effort to do all these. So in this episode of Local Markets Are More Than Hidden Gems, we will be sharing some tips on how you can reduce work, insights on how to leverage your market to increase sales and on how to get people come in and look and start buying more of your products.

 

Transcript

Hello and welcome to Marketplace Millions, a podcast dedicated to helping you sell more on many marketplaces like Amazon. Sit back and enjoy today's episode.

Howdy, Brad Younger here and welcome to today’s broadcast. Today we're going to be talking about local markets and how they're more than just a little hidden gem of finding awesome little products. It's also a fantastic way to build out more and more leveraged sales channels. And today I'm going to work out how you could do that, and how you could look at increasing your sales by running little stores at local markets.

Now, I know that sounds a bit weird for somebody that's got an established brand online, and they're doing all sorts of online sales, they're selling on major marketplaces, but hear me out. You'll hear why, if you get it set up right, using local markets will increase your sales.

For most brand owners, they probably started out selling in local markets. Testing out their products, getting in there and seeing whether anybody actually wants to buy stuff. Then, after they start growing a bit, the local markets start getting a little bit neglected. They may have on the things like selling on their own online retail stores, selling in wholesale, selling on marketplaces, and then forget that these are awesome little sales channels that that can be set up. Local marketplaces are very similar, in fact, in the way online marketplaces like the iconic Amazon work. You get a lot of people, a lot of foot traffic coming through, looking at your products, and you'll be out to attract more and more people to come in and look at and start buying more of your stuff. So it is in its own way, it is an amazing sales channel.

Now we know some of the objections for setting up local markets. We know it takes a long time to get things up, the stall set up. It's like trying to build a store and bring it back down every day at the stall at the local market. Yes, it's a lot of work, but if you get it right, you can reduce that work quite amazingly. We know you can only sell a smaller range at these stores so the stores are generally smaller than the size of a a big shop. Even if it's a size of big shop, you generally got a lot larger range than than what you're selling at the stall. And we know it can be difficult to try and get more and more stuff there to sell it. And then you've got to have obviously all the different sizes. If you are selling items that are a size base, so like fashion for instance, you probably need to have all the different sizes there.

We'll talk a bit later about how to get around this particular problem. And we know it's not easy to leverage, so if you've got all that work to do, you've got a lot of steps that you need to follow. You've got a whole bunch of stuff, you've got to bring back your cash, you got to count your cash and put it into your bookkeeping system, and all that sort of stuff. And it's really too hard. It's really hard to leverage. What I'm going to show you today is a bunch of processes and a way to set up your tools so that it's a lot easier. And if it's a lot easier, you can leverage it. You could get two or three markets or maybe even five, 10 markets going every weekend in different places. Then all of a sudden you've got a big chunk of coin coming in from this particular sales channel in the local markets.

So how do you go back getting your leveraged local ma...

 

In this episode, I share with you how Department Store Shopping is having a huge comeback and how you as a brand owner can get in front of this trend.

 

Transcript:

Howdy. Brad Younger here from Shiny Button. And welcome to Episode 11, where I’m going to discuss how department store shopping is really having a huge comeback and what you can do to get in front of it.

You see, I’ve been speaking to some of the retailers that connect via IDA Connect recently, and they’ve been letting me know, and been letting me know in droves, that they’re starting to struggle a lot to get retail sales from their own website. And they’re seeing more and more people going to places like THE ICONIC, to purchase their stuff.

And I think this is a real comeback of department store style shopping.

You remember the days where you’d go up to David Jones and you’d buy your pants or your skirt and you’d also buy your shoes and your undies while you’re there. It’s that sort of thing. People are now going to THE ICONIC and they’re able to buy all their bits and pieces. Or they got to other marketplaces like Catch of the Day and they’re able to grab their, I don’t know, dog collars while they’re looking at their outdoor furniture or something like that.

So, they’re able to do all the shopping that they want to do within that one session and that one visit to the shop, almost.

No,w what does that mean for you as a brand and you as an online seller? Should you start giving up some of the retail space and looking more at the marketplaces? Personally, I think you should be doing both. I think you should be attacking the retail space yourself, but attacking it in a way where bring back the boutique shopping experience, for instance. Where people come and enjoy … It’s the sort of thing you do when you got a couple of hours to spare when you’re on a holiday, for instance.

Couple of ways you could do that. One way we’re seeing awesome traction on is having things like booking a time where you can have a walk around virtually through the store with the designer. And have the designer help you pick out clothes. That sort of stuff. That’s the boutique experience. And that is what’s going to help drive some of these retail sales on your own retail sites. It’s all about just bringing back that experience and that shopping experience that people expect in a boutique store.

The other thing to do is simply embrace the marketplaces. So jump on to as many marketplaces you can get your hands on. And if you’re not selling at a marketplace yet, I’d suggest just starting out with one. Using the drop-ship model you can add up on a lot of different marketplaces. But just start small, start with the first one.

So if you’re in fashion, I definitely suggest if you’re in fashion in Australia, you get yourself up on THE ICONIC. You can get straight onto Amazon these days. Amazon in the U.S., Amazon in Australia. And start selling that way. Look at places like Catch of the Day, they’ve got an awesome marketplace that’s getting a lot of traction. Just see if you can up there and get listed.

Start with just a few products and get yourself used to what it’s like selling on these marketplaces. Getting things like inventory updated, getting the products listed correctly, making sure you’re hitting the production guidelines of each of the marketplaces. All that is a learning experience and something that you should get a handle on fairly quickly as you go through.

We’ve got a small checklist that I put together. You can download the checklist, it’s just below. Just hit the button and in that is all of those steps that we just talked about and how to go about getting yourself listed on these marketplaces. So, if it’s something you’re interested in,

 

In the world of retail, we are seeing sales slow down as competition rises and people are heading more towards buying on the bigger marketplaces like Amazon. What we are starting to see more is what I am calling the rise of the Mini Marketplace. Retail stores are starting to collaborate with each other and becoming smaller versions of these larger marketplaces. Have a listen to see how this has all come about.

 

Transcript:

Howdy, Brad Younger here, and welcome to episode 12 of the podcast. Today I’m gonna be chatting to you about a little phenomenon that I’ve been noticing recently, and it’s what I’m calling the rise of the mini marketplace.

We’re seeing several sellers of … I’m definitely seeing more and more sellers looking at selling other people’s stuff within their retail store. In doing so, they’ve created, in themselves, what I’m calling the mini marketplace. It’s basically a place where people can come if you’re selling shirts, they could buy some sunglasses or some shoes that match that, for instance, and you don’t necessarily need the product, you’re selling other people’s stuff.

It’s been the uprise of the drop shipping model that’s really allowed this to happen. It’s enabled this mini marketplace to happen and to grow so quickly. And it’s the likes of big marketplaces like THE ICONIC, and Amazon, and Catch of the Day that is really pushing this model even further. Whilst they’re getting large market share, I’m seeing these mini marketplaces, they’re starting to grow a little bit, as well, in that they’re getting … it’s like a marketplace with a boutique feel about it. So, maybe even a boutique marketplace.

It’s easy to get started, so the technology is definitely lowering the barrier of entry for creating things like these mini marketplaces, and people can get started with their existing stores, with their existing brands, so if you’ve got a good list of customers already, you can go out to those customers and say, “Hey, I can now sell you X, Y, and Z. They’re now part of the marketplace. Come and buy.” And it’s really easy then to transform your retail shop into one of these mini marketplaces.

So is this something you may be thinking of doing, or is it something that you’d like to do but you haven’t actually got there? Maybe you thinking, “Oh, it’s all a bit too hard.” Maybe drop shipping’s a bit too hard, maybe the technology is becoming an issue. I’ve got some answers for you, but also got a few tips on … Ah, man.

So is this something you’d like to get into?

Maybe you’re trying to work out how you can get going with your existing store and your existing customers. The first thing you can do is find some brands that compliment your own, and just ask them, and ask them if

“Are you okay if I promote your products?”

You don’t necessarily have to have those products directly on your website, making sales to start with. Maybe you do something like an affiliate link, or even just drive the traffic directly to that customer, and say, “Hey, I want to test this. Do you mind? I’m going to put together a newsletter that says here’s some of my stuff, and mix in some of your stuff with it.” So it’s a good way of starting to get a feel for whether the mini marketplace is going to work for you.

Once you’ve reached out and have a few brands that are working, establish your drop ship model. There are a few extra pain points in there. You gotta think about how the payments work, how do you pay for your goods, how do you keep the information up to date on your website. There’s a whole bunch of stuff. We’re actually putting together a tool that’ll handle a lot of this stuff for you. It’s just starting out with Shopify, but we’ll be looking at building the tool out a bit further. A bit more information on that in a little bit....

When you sell on other marketplaces, you best be following their rules or you will struggle from day one to get any sales. In today’s episode, Brad will give you some insights on why it’s so important to first find out the rules, then to make sure you stick to them or face the harsh reality.

 

Transcript

Hello and welcome to Marketplace Millions, a broadcast dedicated to helping you sell more on many marketplaces like Amazon. Sit back and enjoy today's episode.

Howdy! Brand Younger here. Welcome to today's broadcast. Here today I'm going to be talking about killer KPI's. If you start selling on other people's-- on other marketplaces like Amazon or The Iconic or Hard to Find-- it doesn't matter where you're selling it, you're going to find that each of those marketplaces have different rules for how to-- a product should look, how well they should be performing. To drop at The Iconic, for instance, is starting to disable products that aren't performing well as-- in regard to their KPI's. When you drop shipping, there is time to get the products delivered. So, if the products aren't shipped within 24 hours, that's another KPI that's going to impact how well you sell on that marketplace. And that's, pretty much, what today's episode is about. It's about understanding what each of those platforms expect and how to embrace some of those rules that you need to follow.

Now it's important to remember that it's your job as a brand owner to get and understand what it is that's going to make you successful on each of these platforms. So, definitely get in and read as much as you can about the product publishing. Get an understanding of how it is. Share it with your staff members who look after your product publishing. Get them understanding how important it is to make sure that you follow the rules that these guys are putting in place to help you be successful on each of these platforms.

Be sure to reach out to your account managers for each of these platforms and just say, "Hey, I want to do really good with you. What can I do to improve where I'm at?" And they should be able to give you a bunch of stuff that you could be doing to improve your listings and improve your sales on their particular platforms. And once you start getting some good performance, you'll probably find that you'll start getting included in more promotions and it'll just be a snowball effect on the sales as you-- as you improve things and get it going better.

If you think of this as a-- as a department store, any of the stuff that really sells gets pushed to the front of the store and it gets pushed out to the aisles. The stuff that's not selling well, that gets pushed back and pushed back into the shelves at the back that's hard to get to. So, it's exactly the same sort of situation, it's just selling on Amazon, for instance, or selling on The Iconic. They're not going to put you out in front, out in the front of the shop, unless it's good performing and good-- and they're going to make good sales and a good return off what they've done.

Some of the things that they-- each of the platforms that they definitely like are things like fresh products. So, bringing in new products or revitalizing older products and bringing them in. Getting a good shipping experience and making sure you stay on top of the time it takes to get your--to get you order shipped. So, if you're getting them shipped within a couple of hours, that's fantastic, and getting them out the door. If you're taking two days because it's just a lot of work to get done, I'd say look at your processes, look at your tools and make sure that you've got in place things that'll help you get a better shipping experience. And keep your top-sellers stocked up really well. So, if you're down to the last few items, chances are they're to going to be included in the sales be...

 

 

 

So you’ve got your goods listed on Amazon, but why are they not selling? Listen to today’s podcast as Brad covers what goes wrong when people start selling on other marketplaces like Amazon and what you can do as a brand owner to ensure your success. If you sell on any other marketplaces, this is a must to listen to.

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Transcript

Howdy. Brad Younger here from Shiny Button and welcome to today's podcast episode. This is episode number 3 and I've titled it, Amazon Won't Grow Your Sales 

For You. It's pretty much how people will get up onto these marketplaces and expect that they'll just start getting sales. More often than not, just sales just will not come to them and they wonder why. Although I'm going to be focused on Amazon, these rules might apply to any other marketplace that you might list on.

So, like I'd mentioned just in the intro there, most people, particularly when it comes to Amazon, will look at getting their products up. They'll get their basic store listing done, probably set the price of the products to the full retail price and then start to hope that they get some sales in and then get really annoyed when there's either slow sales or even, sometimes, no sales if you don't get things right.

So why doesn't that work for you? There's a couple of things and specifically to Amazon. But the first thing is just knowing the rules of the marketplace and knowing how to set things up so that you can get in there and get more sales is very important. So make sure that you get a good understanding of how you should be listing products, and how the marketplace works and how they bring in people so that you can get in front of more people and more chance of buying.

Specifically to Amazon, we see that products just never make it to the buyer box. The buyer box is the product that gets show prominently when you're looking. Say, if you're competing with exactly the same product, say it's a particular type of tennis racket, if somebody's searching for that particular racket, then the results screen will have ... the buyer box will come up with the seller that's showing off specifically and then on the right hand side there'll be list of other sellers who are selling that same product. So, if you never get in that buyer box, chances are very high that you'll never make a sale.

Particularly with Amazon, there's three things that we see people are getting wrong and not getting in their buyer box and not getting [inaudible 00:02:26] their products listed. Those three things are slow fulfillment. So, if you're taking your time getting products fulfilled and getting them out the door, that's going to severely impact your ability to be shown on that first page of results.

The second thing is high prices. So, setting the ... This is specific to Amazon. You're out there to compete in a big marketplace there, you need to be making sure you're setting pricing based on that environment. Don't just go out there with your retail cost. If it's a competitive product you may need to compete on price. If you don't want to do that, then you may need to compete on value. So you're doing some value adding to the product.

The other thing we see wrong is having none or negative feedback. Again, this will happen over time and it'll build up. You've got to do everything that you can to get reviews into the products and get those products being talked about so that you've got more chance of having them listed into buyer box and also into that other seller's list.

So, what does work then? Particularly for Amazon and for other marketplaces, like I said, the number one rule is to make sure you understand what is required of you to get those products listed and get them promoted well on each o...

Looking after a few products is easy but once you get to thousands of SKUs and selling on multiple places, you need to have a tight hold on how to manage your products. In today’s episode, Brad will walk you how to manage thousands of SKUs across multiple systems without losing your mind. This process alone will shave off hours of work and give you back control.

Get a PDF copy of the transcript and the Product Planner by clicking on the button below.

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Transcript

Howdy, Brad Younger here, and welcome to today's episode. This is Episode Number 2 and it's all about managing hundreds and hundreds of product listings across multiple marketplaces and how you can do it and keep your sanity at the same time. There's a few things we're going to cover, but I can imagine if you're starting to sell on Amazon, you're starting to sell on other platforms. Maybe Catch of the Day, the iconic other platforms that are out there, other marketplaces.

If you don't have a good plan in place, you'll end up losing your mind about how each of the products are performing on each of the platforms and you'll find that sales just really start to drop. So how do you go about managing hundreds of products then across multiple marketplaces?

Like I mentioned, so the first thing is have a good plan. Are you going to go out there and list every product on every marketplace, which is fine if you want to do that. Are you just going to do certain products on certain marketplaces. Maybe some marketplaces are better off more for getting rid of the older stuff. Maybe some of the platforms are better for your brand new stuff and not have any older stuff on there. So just have a think about each of the marketplaces and how you're going to use them and have that plan in place.

Next step is break it down. So you start chunking down groups of products. You can do this by a season, you can do a by maybe type of product. It's just easier to handle in groups. And you can actually review each group in a smaller lot and then you'll get a better feel for what's going right and what needs to be updated for each of those product groups.

Next thing, really important, and I think I've been hammering this home in the last few podcast episodes. It's something that I see a lot of brand owners get wrong is to make sure that you understand the rules for playing on each of these marketplaces. So be sure to understand how the product listings need to look. Do you need unit content on each of your product listings compared to what's on your own website, for instance.

Using unique descriptions. It's not going to be profitable to create unique descriptions for each of the marketplaces. Are there platforms that are going to be okay with not having unique description versus others? Just understanding those requirements will help you in putting that plan together and what sort of effort you need to do for each of the product listings.

Next thing is being meticulous with detail. This is extremely important when it comes to managing across multiple marketplaces. The number one bit of information you need for good product management is a good sku. So sku is an identifier for each of the unique variations that you have. And it's very important to have such a unique identifier. Sometimes you'll want to use the bar code, for instance, and that's okay. You can use the barcode.

There's a couple of reasons why you might want to consider using a really good sku. The first thing is most systems are designed to use the sku, they're not designed to use a barcode for when, doing things like creating orders. When that order information comes down, they'll use the sku instead of the barcode. Like I said, there's no reason why you can't use the barcode as the sku.

But on the second thing is,

No matter if your shipping a few parcels a day or hundreds, having a really good fulfilment process will help drive up customer satisfaction, which will naturally lead to more sales. On today’s episode, Brad speaks with Rob from Shippit, who has some amazing insights into why it is so important to get your fulfilment process right. If you’re serious about increasing sales, this should not be missed.

Shippit Blog: https://www.shippit.com/blog/

Robs LinkedIn: https://www.linkedin.com/in/robzada/

Robs Twitter: https://twitter.com/therealrobzada?lang=en

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Transcript

Brad: Hey, Brad Younger here, and welcome to episode 17 on how to streamline your fulfilment process. Today I’ve got a very special guest with me. I’ve got Rob from Shippit, who’s gonna come in cover a whole bunch about how to streamline your fulfillment process, why it’s important for you to streamline your process, how to see shipping costs in a different light, and cover other things about how you can increase your repeat sales and drive up customer satisfaction simply by having a really good fulfillment process. Let’s get into today’s episode.

Welcome, Rob. Thanks for coming along to the show today, great to have you on here. We’ve got Rob here, from Shippit. He’s coming on to have a quick chat about fulfilling. How you going today, Rob?

Rob: Very well, Brad. How are you, mate?

Brad: Good, good. Can you give our listeners a quick rundown of what you do there at Shippit, and let us know what you get up to over there?

Rob: Absolutely. Hi everybody, my name is Rob Hango-Zada, I am the co-founder and joint CEO of shippit.com. Shippit’s mission is to really simplify the way we send anything, anywhere, to anyone in the world, and the way that we do that right now is by connecting retailers to a number of different courier companies, and Shippit has the smarts to allocate the right company for the right jobs, and simplify the workflow of retailers across the nation, and now across southeast Asia.

Brad: Fantastic. That’s awesome, and it’ll fit very well into what I’ve got lined up to ask you. A lot of the listeners have started to sell on different places, and they’re starting to see an increase in orders, and I’m sure they’re feeling the heat a bit as those orders come in, particularly around the fulfillment process in the extra work that’s getting created. That’s why I had you on today, to answer a few questions, and give the listener a good idea about what it’s like when you create a better fulfillment process around all these orders coming in.

Absolutely, absolutely. I’d say your listeners aren’t alone, Brad. From the data we’re looking at and the data volume hitting our platform, we can see the shape of demand, and if for nothing else it’s not like the problem’s gonna go away, it’s just gonna get worse in time. Happy to get into the discussion.

Brad: Fantastic. Cool. All right, let’s jump into then. Got a few questions I wanted to ask you, and I’ll get your opinion on a few things.

The first thing I wanted to ask is: how important in this day and age is it to have a streamlined fulfillment process, and what impact does that have on selling online in particular?

Rob: I always like to take a step in the shoes of a consumer, because no doubt most of the people who would be listening to this podcast are also consumers in their own right. You’re buying things online, you know how frustrating online deliveries can be, I’ve just gotten off the phone with Optus, for example,