When it comes to selling your home, should you be footing the bill for marketing? In this episode, Brett Reddell unpacks the truth about Vendor Paid Advertising (VPA), what it is, why it exists, and whether it’s really worth the money. 

From professional photography to targeted social media campaigns, Brett explains how strategic marketing can directly impact your sale price, and how to tailor your campaign based on the home, market conditions, and buyer profile. 

Whether you’re a first-time seller or simply weighing up where to spend, this episode will help you make a smart, informed choice. 

Key topics covered: 

• What Vendor Paid Advertising (VPA) actually includes 
• Why buyer attention now starts on screens, not at open homes 
• The link between strong marketing and strong offers 
• How to build a marketing campaign tailored to your home and buyer 
• When you can scale back (and when you really shouldn’t) 

👉 Thinking about selling? Visit brettreddell.areaspecialist.com.au to get expert advice tailored to your home and budget. 

Termites, leaks, structural issues, none of these are things you want to discover after you've bought your home. In this episode, Brett Reddell breaks down why building and pest inspections are essential before buying a property in Ormeau or Ormeau Hills. From what inspectors actually look for to how to use a report to renegotiate or walk away, this episode gives you the clarity and confidence to buy smarter. 

Key topics covered: 

• What pest and building inspections actually check for (and what they don’t) 
• The most common issues in Ormeau homes, and what they really mean 
• Why buyer-supplied vs. seller-supplied reports aren’t always equal 
• What to do if your inspection report reveals red flags 
• How these reports can actually save you thousands 

👉 Buying in Ormeau or Ormeau Hills? Visit brettreddell.areaspecialist.com.au to get local guidance before you commit. 

Thinking of selling your home in Ormeau or Ormeau Hills? Don’t list your property until you understand what local buyers are really looking for in today’s market. From low-maintenance living to functional layouts, Brett Reddell shares the current trends shaping buyer demand in your area.

🎧 In this episode:

• The most in-demand features among local families and upgraders
• How buyer expectations shift by price bracket
• Why presentation and layout matter more than ever
• Small upgrades that can dramatically boost buyer appeal
• The emotional triggers that influence buyer decisions

👉 If you want to stand out in today’s market and attract serious buyers, this episode is your prep guide.

Visit brettreddell.com.au to chat with Brett about prepping your home for sale.

Thinking of selling your home in Ormeau or Ormeau Hills? Avoid the most common (and costly) mistakes that trip up local sellers. In this episode, Brett Reddell shares the top 10 pitfalls he sees in the local market and how to sidestep them with smart strategy, clear planning, and the right support.

🎧 In this episode:

• The #1 pricing mistake that scares buyers off
• What Ormeau buyers expect from a home today
• The red flags buyers notice during inspections
• Why poor marketing can sabotage a great home
• How to choose an agent who actually knows your street

If you’re serious about selling, whether now or in the future, this episode is a must-listen.

👉 Visit brettreddell.com.au to book a free walkthrough or get personalised pre-sale advice.

Thinking about renovating before you sell? In this episode, Brett Reddell breaks down how to add genuine value to your property without falling into the trap of overcapitalising. Whether you’re preparing to sell or just want to know what upgrades actually pay off, this episode is packed with practical, locally relevant advice.

✔️ What upgrades are worth doing (and which to skip)
✔️ How to boost street appeal on a budget
✔️ Why high-end renos often don’t return their cost
✔️ Simple ways to make your home more livable and sellable
✔️ What Ormeau buyers are really looking for right now

🎧 Tune in and find out how to plan smart, cost-effective updates that deliver results.

👉 Visit brettreddell.com.au to connect with Brett for a free pre-sale walkthrough and tailored advice for your home.

Selling your home in Queensland? Don’t sign a contract or start packing boxes until you’ve listened to this episode. Brett Reddell breaks down every cost you need to know about when selling property, from agent commissions and marketing fees to legal charges, staging costs, and hidden expenses that often catch sellers off guard.

🎧 In this episode:

• What’s really included in your agent’s commission
• How much marketing you should budget (and why it matters)
• Legal, conveyancing and government charges explained
• Optional upgrades: what adds value and what doesn’t
• The unexpected costs sellers forget to plan for

Whether you're months away from selling or just starting to consider it, this episode gives you the confidence to plan smarter and avoid nasty surprises at settlement.

👉 Visit brettreddell.com.au to learn more or get in touch about your selling journey.

Thinking about renovating but not sure where to start or how not to blow the budget?

In this episode of The Ormeau Property Chat, Brett sits down with local renovator and entrepreneur Jono McCullough, who shares what really goes into a successful renovation project, from feasibility to fence posts (and everything he’s hit with a shovel along the way).

Whether you’re flipping your first property or refreshing your family home, this episode is packed with honest insights, local perspective, and a few laugh-out-loud renovation mishaps.

What You’ll Learn:

• Why feasibility (FISO) matters more than enthusiasm
• The cost traps most first-time renovators miss
• What buyers really want in a reno (hint: it’s not a second storey)
• How DIY can save you thousands, if done right
• The best way to learn what your local market values

🛠️ “If you’re not sure what buyers want, ask the agents who sell to them every day.” – Jono McCullough

🎧 Tune in now and take the first confident step in your renovation journey, without the blowout budget or the buyer regrets.

Thinking about selling and buying but unsure which to do first?

You're not alone, and the order of your move can make all the difference. In this episode of Ormeau Property Chat, Brett Reddell unpacks one of the most common (and stressful) questions local homeowners face:

👉 Should you sell your current home first, or buy your next one and sell after?

With real stories from Ormeau and Ormeau Hills, Brett explains the pros, cons, and clever ways to take control of the process — without juggling two mortgages or feeling rushed.

🧭 In this episode, you'll learn:

• Why selling first gives you clarity and peace of mind
• When buying first might make more sense (and how to do it safely)
• What to know about bridging finance, extended settlements, and subject-to-sale offers
• How your stage of life, finances, and stress tolerance affect your best move
• Real examples from local families who got the timing right

🎧 Listen now to feel more confident about your next move, and avoid the common traps that can turn your dream transition into a panic move.

📞 Need help mapping it out?
Get in touch for a local, no-pressure chat about your plans and options.

Are auctions really the best way to sell your home in Ormeau or Ormeau Hills?

Not always, and in this episode, I explain why a tailored, private sale strategy often delivers stronger results without the stress.

Join me as I unpack the auction myth and share the local insight you need to make the right choice when it’s time to sell your home.

🧭 In this episode, you’ll learn:

• Why I rarely recommend auctions in our local market
• The emotional pressure auctions place on sellers (and buyers)
• What makes private treaty more flexible, strategic, and calm
• A real-life example of how a family sold fast and stress-free
• How to know which method is right for your situation

🎧 Listen now to feel more confident about your next move, and get real advice from someone who lives and works in the local community.

📞 Need help weighing up your options?
Let’s talk, no pressure, just local expertise and a strategy that fits your goals.

Thinking of selling your home in Ormeau or Ormeau Hills? One of the biggest decisions you’ll make isn’t just when to sell it’s who to sell with.

In this episode of Ormeau Property Chat, Brett Reddell unpacks the pros and cons of big-brand real estate agencies versus boutique, independent agents and what actually matters when choosing the right fit for your property and your goals.

🏡 In this episode, you’ll learn:

• What big agencies do offer and where they fall short
• How boutique agents bring flexibility, focus, and local insight
• What personalised strategy looks like (and why it works)
• Real examples from local sellers and the results they achieved
• The key questions to ask before signing with any agent

🎧 Tune in now to feel more confident, informed, and ready to make the best choice for your sale whether you’re upsizing, downsizing, or just weighing up your options.

📞 Want to chat about your next move?
Contact Brett at http://www.brettreddell.areaspecialist.com.au/or follow the show for more honest, local property advice.