LOCAL SEO – A DEEPER DIVE

Are you truly leveraging the power of local SEO, or just scratching the surface?

This episode takes you beyond the basics—unpacking the strategies, hidden features, and common pitfalls that determine whether your business shows up (or stays invisible) in your local market. Whether you’re a service-area business, brick-and-mortar retailer, or local professional, the rules are changing and the competition is only getting sharper.

Before you listen, ask yourself:

• Do I really know how Google decides which businesses appear at the top of local results—and what’s holding mine back?
• Am I making critical mistakes with my Google Business Profile, or missing out on simple tactics that drive more calls and visits?
• With AI and changing search habits, am I prepared for the next wave of local SEO, or am I about to be left behind?

In this episode, you’ll learn:

• The truth behind “near me” searches versus geo-targeted queries—and why your content needs to serve both.
• Why Google Business Profile (GBP) is more than just a listing—and how to optimize every corner of it (categories, Q&As, reviews, and ongoing engagement).
• How proximity, relevance, and prominence drive results—and practical steps to improve all three for your business.
• The critical role of reviews, reputation, and ongoing profile management—plus what to do when you get hit by fake reviews or platform glitches.
• What’s new with local search in the age of AI and Large Language Models (LLMs)—and why SEO fundamentals aren’t dead (yet).
• Agency-level tips for grid reporting, heat maps, multiple branches, and troubleshooting why you’re not ranking.

Meet your Marketing Guides:

• Ian Cantle – Dental Marketing Heroes

• Ken Tucker – Changescape Web

• Paul Barthel – Changescape Web

• Jeff Stec – Tylerica Marketing Systems

Together, they bring decades of hands-on local SEO and digital marketing expertise, helping small and midsize businesses outsmart competitors and get found where it matters most.

Ready to stop guessing and start winning at local SEO?

Smash that subscribe button, share the show with your colleagues and local business friends, and connect with our Guides at their websites above for more resources, free tips, and a custom SEO review!

LISTEN NOW to unlock the strategies that drive local leads and revenue in 2025/26—and keep your business a step ahead.