Marketing Guides for Small Businesses

Content Creation Made Easy: Start Today with Simple Strategies To Create Content That Powers Your Marketing

Ever feel like content creation is overwhelming or takes too much time? Tune in to this episode of the Marketing Guides for Small Business Podcast to discover how easy it can be to generate high-impact content that connects with your audience—using strategies you can start implementing today!

In this episode, host Ian Cantle leads our Marketing Guides—Ken, Jeff, and Paul—through practical, streamlined approaches to content creation.

Whether you’re a business owner, marketer, or content creator, we’ll show you how to make content creation manageable and effective.

From leveraging FAQs to uncover your customers’ pressing questions to utilizing Should Ask Questions (SAQs) for deeper engagement, this episode is packed with actionable advice.

You’ll learn to create SEO-friendly content, repurpose material, and build a content strategy that delivers results without eating up your time.

Here’s what you’ll walk away with:

• How to identify and answer FAQs to address customer needs and improve SEO rankings.
• Methods to create impactful content that builds trust and credibility with your audience.
• Simple ways to discover FAQs and SAQs using customer interactions, online tools, and feedback.
• Techniques for crafting SEO-friendly content from FAQs to enhance online visibility.
• The importance of SAQs and how they establish your brand as a trusted authority.
• Tips for turning FAQs and SAQs into engaging blog posts and social media content.
• Steps to make blog writing quicker and more consistent using templates and batching.
• Proven strategies for repurposing content across multiple platforms to save time and increase reach.

Don’t just listen—apply these strategies today! Start by choosing one FAQ or SAQ and turn it into a blog post, social media update, or FAQ page entry.

Consistency is the key to growing your reach and engaging your audience, so take action and experience how easy content creation can be.

Check out our Marketing Guides Websites:

https://changescapeweb.com/

https://www.outsourcedmarketing.ca/

https://dentalmarketingheroes.com/

https://tylericasystems.com/

#ContentCreation #MarketingStrategy #SmallBusinessTips #ContentMarketing #FAQContent #SEO #CustomerEngagement #MarketingGuides #ContentRepurposing #PodcastMarketing

How To Get More Bang for Your Marketing Buck - Conversion Rate Optimization

In this episode of the Marketing Guides For Small Business Podcast, we dive into the importance of Conversion Rate Optimization (CRO) and how it can help small businesses get the most out of their marketing dollars.

Our expert guides share tips and strategies for improving conversion rates on websites, emails, and social media ads, ultimately increasing ROI and driving more sales.

Tune in to learn how to maximize your marketing efforts and get more bang for your buck with CRO.

Dive into the world of digital advertising with our special guest, Allie Bloyd, a renowned Facebook ads expert and founder of Allie Bloyd Media.

In this compelling episode of the Marketing Guides for Small Businesses podcast, Allie shares her proven strategies for boosting sales, profits, and efficiency for local and service-based businesses through Facebook and YouTube ads.

Discover the secrets behind her success and learn how to transform your marketing efforts with her AB3 advertising model.

Key Takeaways:

• Understanding Facebook Ads: Learn the essentials of crafting effective Facebook ad campaigns, including budget considerations and common pitfalls.
• AB3 Advertising Model: Discover Allie’s innovative model that aligns ads with business objectives, enhancing clarity and efficiency.
• Video Ad Best Practices: Gain insights into creating compelling video ads on Facebook and Instagram tailored for small business needs.
• Leveraging YouTube Ads: Explore the untapped potential of YouTube ads and how they fit into the sales funnel for small businesses.
• Crafting Sales Funnels: Uncover the essential elements of a sales funnel and avoid common mistakes to maximize your advertising ROI.
• Omnichannel Approach: Learn how to integrate Google Ads into a comprehensive marketing strategy for maximum impact.

Don't miss this opportunity to elevate your small business marketing game. Take control of your advertising efforts and drive growth with insights from one of the industry's brightest minds.

Subscribe now to the Marketing Guides for Small Businesses podcast and start implementing these powerful strategies today. Share this episode with fellow entrepreneurs and join the conversation on how to thrive in the digital advertising landscape.

To learn more about Allie Bloyd visit: https://alliebloyd.com/

To learn more about our Marketing Guides check out their websites here:

https://changescapeweb.com/

https://www.outsourcedmarketing.ca/

https://dentalmarketingheroes.com/

https://tylericasystems.com/

#SmallBusinessMarketing #FacebookAds #YouTubeAds #DigitalMarketing #MarketingStrategy #AllieBloyd #BusinessGrowth

In this episode, we dive into the world of sales funnels and how small businesses can use them to close out the year strong.

Our expert small business marketing guides share tips and strategies for creating effective sales funnels that drive conversions and boost revenue.

Tune in to learn how to optimize your sales process and maximize your end-of-year sales efforts.

Check out our Marketing Guides Websites:

https://changescapeweb.com/

https://www.outsourcedmarketing.ca/

https://dentalmarketingheroes.com/

https://tylericasystems.com/

Social media is constantly evolving, and it's important for small businesses to stay ahead of the trends to effectively reach their target audience.

In this episode of the Marketing Guides For Small Business Podcast, we will discuss the latest social media trends for the remainder of 2024.

From emerging platforms to new features and strategies, we will cover everything you need to know to make the most of your social media marketing efforts.

Tune in to stay ahead of the curve and take your small business to the next level on social media.

Resources mentioned in episode:

• Hubspot Article

Check out our Marketing Guides Websites:

https://changescapeweb.com/

https://www.outsourcedmarketing.ca/

https://dentalmarketingheroes.com/

https://tylericasystems.com/

In this episode of the Marketing Guides For Small Business Podcast, we dive into the world of text message marketing for small businesses.

Discover how you can leverage the power of SMS to effectively reach and engage with your customers, drive sales, and build lasting relationships.

Learn about the benefits of text message marketing, best practices, and top tools and platforms to help you get started. Tune in to learn how you can tap into this valuable marketing channel to grow your small business.

Check out our Marketing Guides Websites:

https://changescapeweb.com/

https://www.outsourcedmarketing.ca/

https://dentalmarketingheroes.com/

https://tylericasystems.com/

Episode 204 - Is your business a commodity Marketing Strategies to avoid being commoditized

In this episode of the Marketing Guides for Small Businesses Podcast, we tackle the pressing issue of commoditization that many service-based businesses face. Hosts Ian Cantle, Ken Tucker, and Paul Barthel delve into why businesses struggle with becoming commoditized and how they can stand out in a crowded, competitive market.

The episode offers actionable steps and strategies for differentiation, customer feedback, and leveraging technology to enhance your unique value proposition and secure lasting customer relationships.

Key Learnings:

• Identifying Commoditization: Learn the early warning signs of commoditization such as price wars, customer churn, and lack of differentiation, and how these signs can impact your business.
• Importance of Differentiation: Discover why setting your business apart from competitors is crucial and how it prevents the risks associated with being viewed as a commodity.
• Practical Strategies for Differentiation: Explore actionable strategies to differentiate your service-based business, including productization, systematization, and understanding your ideal customer.
• Leveraging Technology: Gain insights on the key technologies, like CRM systems and analytics tools, that can help your business streamline operations, respond faster, and deliver an enhanced customer experience.
• Customer Feedback: Understand the role of customer feedback in identifying areas of improvement and discovering what your business does well, helping you to refine your services and increase customer loyalty.

TAKE ACTION TODAY:

If you found value in this episode, we encourage you to subscribe to the Marketing Guides for Small Businesses Podcast. Rate and review us on your favorite podcast platform to help us reach more listeners like you. Also, visit our website at https://marketingguidesforsmallbusinesses.com/ for free resources, more episodes, and links to set up free consultation calls with any of the hosts. Share our podcast with your colleagues, friends, and family.

Keep calm and market on!

GET IN TOUCH WITH THE MARKETING GUIDES:

Ian Cantle of Dental Marketing Heroes and Outsourced Marketing

Jeff Stec of Tylerica Marketing Systems

Ken Tucker & Paul Barther of Changescape Web Solutions

What Gives Us Joy In Marketing 

Overview

In this insightful episode of the Marketing Guides for Small Businesses podcast, hosts Ken Tucker, Paul Barthel, Ian Cantle, and Jeff Stec take a deep dive into what brings them joy and satisfaction in their marketing careers. They discuss what fuels their passion for marketing, from the thrill of problem-solving to the satisfaction of seeing their clients succeed. The hosts also share their insights on the various tools and tactics they favor, as well as what challenges and frustrates them in the ever-evolving landscape of digital marketing.

Key Learnings

Ken Tucker's View:

• Passion for Constant Learning: Ken talks about his endless love for learning about new marketing tools and features. He admits to having "shiny object syndrome" but finds joy when discovering new features that can add value.
• Building Solutions: He expresses his love for building websites and creating pages, which serve as immediate, tangible outcomes of his efforts.

Ian Cantle’s Perspective:

• High ROI from SEO: Ian shares his excitement for SEO and how seeing the results positively affect a client's bottom line is the highest form of success for him.
• Orchestration and Holistic Marketing: He emphasizes the importance of a strategic, orchestrated approach to marketing that integrates various tactics seamlessly.

Jeff Stec's Joy in Automation and Problem-Solving:

• Love for Engineering and Building Things: Jeff compares his experience as an engineer to his current role, where he enjoys problem-solving and creating marketing systems.
• Education and Client Empowerment: Jeff likes educating clients and demystifying the marketing processes, making them more involved.

Paul Barthel’s Passion:

• Automation and AI Bots: Paul shares his enthusiasm for building marketing automation systems and AI bots. He finds immense satisfaction in learning how these technologies work and solving the problems they present.
• Deep Technical Knowledge: He enjoys diving into the nuances of SEO tools and getting hands-on to solve technical challenges.

Challenges in Marketing:

• Client Expectations: The hosts discuss the difficulties of managing client expectations, particularly when clients want quick results or shiny new tactics without understanding the strategic foundation required for long-term success.
• Outdated or Bad Information: Ian and Jeff talk about the frustrations of battling against outdated or incorrect information that clients bring from networking events or other sources.
• Multi-Vendor Approaches: Ian highlights the issues with having multiple vendors who don't coordinate well, making it hard for clients to achieve a cohesive strategy.
• Technical Challenges: Jeff and Paul touch on the time-consuming and often frustrating task of keeping up with ever-changing software platforms and the lack of proper documentation.

HOW TO GET STARTED TODAY!

Thank you for tuning into this episode of the Marketing Guides for Small Businesses podcast! If you found value in this discussion, please like, share, and subscribe to our podcast. Do you have marketing challenges that you'd like us to tackle? Or do you need tailored advice on how to elevate your business’s marketing strategy? Visit https://marketingguidesforsmallbusinesses.com/ to set up a free consultation call with any of our expert hosts, and let's take your business growth to the next level. Don't forget to rate and review us wherever you get your podcasts, so we can continue to bring you the content that helps you and your business thrive.

Keep calm and market on!

GET IN TOUCH WITH THE MARKETING GUIDES:

Ian Cantle of Dental Marketing Heroes and Outsourced Marketing

Jeff Stec of Tylerica Marketing Systems

Ken Tucker & Paul Barther of Changescape Web Solutions

Budgeting For Marketing

In this episode of the Marketing Guides for Small Businesses podcast, hosts Jeff Stec, Ian Cantle, Ken Tucker, and Paul Barthel tackle one of the most challenging and essential topics for small business owners: budgeting for marketing. This episode is packed with valuable insights, practical advice, and real-world examples to help you effectively allocate your marketing budget and drive your business's growth.

Overview:

Join the marketing experts as they delve into the intricacies of setting a marketing budget, the pitfalls to avoid, and how to maximize your return on investment (ROI). Whether you're a startup entrepreneur or a seasoned business owner, this episode will provide a comprehensive guide to make informed decisions about your marketing spend.

Key Learnings:

1. Challenges of Budgeting for Marketing: Understand why budgeting for marketing is often a daunting task and the common mistakes businesses make.
2. Planning and Research: Learn the importance of planning and strategic research in forming an effective marketing budget.
3. Key Components of a Marketing Budget: Discover the essential elements that should be included in your marketing budget, from advertising costs to content creation.
4. Realistic Expectations: Jeff discusses the “if I build it, they will come” myth and why effective marketing is crucial for business success.
5. In-house vs Outsourcing: Explore the pros and cons of handling marketing internally versus hiring an external agency.
6. The Value of Strategy: Find out how a well-defined marketing strategy can significantly impact your budgeting decisions and overall success.
7. Return on Investment (ROI): Ian and the panel discuss what ROI you can realistically expect from your marketing efforts.
8. Effective Use of Resources: Gain insights into prioritizing marketing channels and making the most of limited resources.
9. Parting Thoughts and Closing Remarks: Key takeaways to help you avoid common budgeting pitfalls and make strategic marketing investments.

GET STARTED TODAY:

Don’t miss out on transforming your marketing approach! Join us for this informative episode and gain the tools you need to set a winning marketing budget. Subscribe to the Marketing Guides for Small Businesses podcast on your favorite platform and stay updated with our latest episodes. For more insights and free resources, visit https://marketingguidesforsmallbusinesses.com/ If you have specific questions or need personalized advice, feel free to set up a free consultation call with any of our hosts.

Tune in, get informed, and let’s take your business to the next level! Until next week, keep calm and market on.

GET IN TOUCH WITH THE MARKETING GUIDES:

Ian Cantle of Dental Marketing Heroes and Outsourced Marketing

Jeff Stec of Tylerica Marketing Systems

Ken Tucker & Paul Barther of Changescape Web Solutions

Special Guest - Unlocking Local SEO Success with Manick Bhan of Search Atlas

In this episode of the Marketing Guides for Small Businesses podcast, our hosts Ken Tucker, Paul Worthel, and Ian Cantle are joined by Manick Bhan, the founder and CTO of Search Atlas, for an in-depth discussion about local SEO.

Manick shares his extensive knowledge and unique insights into optimizing local businesses' online presence. From foundational SEO strategies to advanced automation techniques, Manick discusses how to effectively boost local rankings, the role of holistic SEO, and leveraging AI for improved results.

Key Learnings:

1. Holistic SEO Approach:

• Manick emphasizes the importance of a holistic SEO approach, involving user experience, authority, content, and technical aspects.
• He introduces the "Exact Holistic SEO Framework," which combines these elements for comprehensive optimization.

2. Local SEO Strategies:

• Manick shares actionable strategies to improve local rankings, such as optimizing Google Business Profiles and focusing on local content.
• He highlights the significance of backlinks, Google My Business posts, and understanding the unique ranking signals for different types of businesses.

3. Common Misconceptions:

• Manick debunks common misconceptions about local SEO, such as the overemphasis on citations and reviews.
• stresses the importance of focusing on the overall SEO strategy rather than just individual elements.

4. Case Studies and Experiments:

• Real-world case studies demonstrate the effectiveness of holistic and automated SEO practices.
• Manick explains the methodologies behind these case studies and how businesses can replicate their success.

5. Automation and AI in SEO:

• The discussion covers the role of AI in SEO, distinguishing between productive uses of AI for efficiency versus the dangerous “set it and forget it” mentality.
• Manick talks about the future of SEO with innovations in dynamic and automated SEO solutions, emphasizing the need for skilled human oversight.

GET STARTED TODAY!

If you’re a small business owner looking to optimize your local SEO, or an SEO professional eager to stay ahead of the curve, this episode is a must-listen. Apply the insights and strategies shared by Manick Bhan to give your business a competitive edge.

For more detailed guides, tips, and resources, visit our website at https://marketingguidesforsmallbusinesses.com/ . Don't forget to subscribe to our podcast on your favorite platform and rate and review us to help others find this valuable content.

Connect with our hosts:

• Ken Tucker & Paul Barthel - Changescape Web
• Ian Cantle - Dental Marketing Heroes
• Manick Bhan - Search Atlas

Have questions or topics you'd like us to cover? Reach out to us on social media or through our website. Let's continue the conversation and help each other grow!

Until next week, keep calm and market on!