How to Earn, Use, and Leverage Reviews to Climb the Rankings and Convert More Customers

What’s the one SEO tactic that boosts your Google Business Profile ranking and increases customer conversions? Google Reviews. In this episode of Local SEO Tactics, we dive into why reviews are a direct ranking factor, how to earn them ethically, and the insider strategies to get more of them, without risking penalties. If your local business isn't prioritizing reviews, you're falling behind. This is your complete guide to getting it right. What You’ll Learn 

• How Google uses reviews to rank your business in the map pack
• Review strategies that increase conversions by up to 44%
• Ethical ways to ask for reviews and what to avoid to stay compliant

Want help crafting a review strategy that boosts both SEO and trust? Contact us and let’s elevate your Google presence together.   https://www.localseotactics.com/mastering-google-reviews-for-seo-success-and-local-trust/

Is your website ready for the shift from search engines to answer engines? In this episode of Search Smarts, Bob Brennan breaks down the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why both matter more than ever in 2025. Learn how zero-click searches, featured snippets, and voice assistants are changing the game, and what you can do now to make sure your content stays visible, relevant, and trusted.

Enjoyed this episode? Subscribe, leave a review, and send us your SEO or AEO questions and we might feature them in an upcoming episode!

• Ask a question
• Free SEO Audit
• SEO Resources
• Hire Us

Essential Tips and Tools to Rank Higher in the Map Pack and Get More Calls, Clicks, and Customers

If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your Google Business Profile (GBP) from categories and photos to service areas and posting frequency. Whether you're starting fresh or fine-tuning an established listing, this guide will give you the practical steps to boost visibility and increase conversions.

What You’ll Learn 

• How to structure your GBP for better rankings in the 2-pack and 3-pack
• The exact features and fields Google wants you to fill out and how to do it right
• Common mistakes that hurt your GBP visibility and how to avoid them

Want to see how your Google Business Profile stacks up? Get a free SEO audit and start making impactful changes today.

https://www.localseotactics.com/how-to-optimize-your-google-business-profile-gbp-for-maximum-local-visibility/

Voice search is everywhere. People are asking Google and Siri questions all day long. In this short Search Smarts episode, Bob Brennan shares real-world tips to help your website show up when people use voice search. Learn how to use natural, conversational keywords, build helpful FAQ sections, and improve your site’s speed and mobile-friendliness. Voice search optimization doesn’t have to be complicated, and these tips will help set you up for success in 2025 and beyond.

Like what you heard? Subscribe, leave a review, and send us your questions and we might feature them in a future episode!

• Ask a question
• Free SEO Audit
• SEO Resources
• Hire Us

Boost Your GBP, Drive Local Traffic, and Skyrocket Visibility with These SEO Tools

Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition.

What You’ll Learn 

• How to pick and prioritize the right GBP categories to boost your rankings in Google’s local pack
• Which SEO tools give the biggest ROI for local search performance, even if you’re on a budget
• How to use keyword research and content strategies to build momentum and outrank your competitors

Want to see how your business stacks up in local search? Claim your FREE SEO audit now and get a personalized breakdown of what’s working, what’s not, and how to rank higher in your area.

https://www.localseotactics.com/12-powerful-seo-tools-every-local-business-needs-to-dominate-google-in-2025/

 

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Join the Beta to Track Local & National Keyword Rankings with Precision

We're excited to unveil a brand-new beta tool designed to help businesses monitor their keyword rankings across specific local areas and even at the national level. Whether you're DIYing SEO or working with an agency, this tool gives you the insights you need to track your progress, identify opportunities, and analyze competitors. Tune in to this episode as we demo the tool live, show how to use it, and reveal how it can benefit your SEO strategy over time. Beta access is limited so join now at go.intrycks.com/beta!

What You’ll Learn 

• How to Track Local Rankings by Specific Towns and Cities
• Why Competitor Benchmarking Is Essential
• How the Historical Snapshot Feature Helps Measure SEO Progress

Ready to see exactly where your local rankings stand? Head over to the Local SEO Tactics YouTube channel to watch the full demo and go to go.intrycks.com/beta and apply to be one of the first 10–20 users to beta test this powerful tool. 

 

https://www.localseotactics.com/game-changing-local-seo-rank-tracking-tool-beta-launch/

 

Simple Ways Small Business Owners Can Start Using AI 

In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours.

What You’ll Learn

• How AI voice systems can book appointments, offer pricing, and reduce no-shows.
• Why a clean, structured knowledge base is critical for AI accuracy.
• Practical ways small businesses can refine AI tools to maximize customer experience and profitability.

Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition!

https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

 

 

Mastering Answer Engine Optimization (AEO) with Dixon Jones

In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude.

What You’ll Learn

• Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business.
• How Waikay helps you monitor and manage how AI models perceive your brand online.
• Practical steps you can take today to fact-check, correct, and improve your AI reputation.

Tune in to learn how to future-proof your SEO strategy and stay ahead in the AI-driven search landscape! For a free trail of Waikay go to https://waikay.io/free/

https://www.localseotactics.com/help-with-your-aeo-boosting-brand-visibility-in-the-age-of-ai-with-waikay/

RESOURCES

• Free SEO Audit
• Ask us a Question
• Dixon Jones Website
• InLinks 
• Waikay 
• Dixon on LinkedIn

Building a Small Business Website for Longterm SEO Success

In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road.

What You’ll Learn

• How to choose an SEO-friendly domain name that helps your site rank in local search.
• The best hosting providers for speed, security, and performance (and why it matters for SEO).
• Why WordPress is the top choice for small business SEO and how to future-proof your site for growth.

Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com!

 https://www.localseotactics.com/getting-started-with-small-business-seo-part-3-228/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

 

Mastering Google Business Profile (GBP) Setup for Local Visibility

In Part 2 of Getting Started with Small Business SEO, Ben walks through setting up and optimizing your Google Business Profile (GBP). Learn how to properly verify your business, select the best business category, optimize your profile for search visibility, and leverage GBP features to attract local customers. Whether you're just starting or need a refresher, this episode is packed with actionable insights to help your business rank higher in local search results. What You’ll Learn

• How to set up and verify your Google Business Profile to appear on Google.
• Learn key optimizations like choosing categories, adding service areas, and business details.
• Strategies to boost engagement with Q&A, customer reviews, photos, and regular updates.

Ready to take your local SEO to the next level? Start by optimizing your Google Business Profile today! Need expert help? Contact Intrycks for professional GBP setup and optimization.    https://www.localseotactics.com/getting-started-with-small-business-seo-part-2-227/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/