Local SEO Tactics and Digital Marketing Strategies

A key component to any marketing strategy is trackability.

One area that is often overlooked by local businesses is tracking the number of phone calls that come in. This is a huge mistake! However, it is pretty easy to solve with a call tracking software solution.

We'll break down the features and benefits of a good call tracking solution, and share the best practices that we've compiled over the years - both from using this technology ourselves, and with the hundreds of clients we've worked with.

It's surprisingly affordable, and the benefits are numerous!

YOU'LL LEARN

• Why you should use call tracking software
• What is call tracking software
• How to use call tracking and recording to measure your results
• How to establish a baseline of leads you're currently getting
• How to obtain a phone number for any area code
• Using tracking phone numbers to measure marketing campaigns
• Using tracking phone numbers to test market in specific cities
• How to use call recordings to train your sales and service teams
• How to increase your sales conversions using call recordings
• Best practices for efficient call reviewing as a manager or owner
• How to alert your team of new customer calls with "whispers"
• How to use call recordings to find new product or service opportunities
• Using call tracking software instead of a notepad when you're mobile
• How to leverage call data to develop call handling scripts or talking points

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode11

Have you ever wondered what your local competitors are going after, regarding their website and keyword targeting strategy?

Believe it or not, there is a whole host of services out there just waiting to help you find the answer!

In this episode we'll go over some of these tools, and how you can use them to spy on the competition and get new keyword ideas.

YOU'LL LEARN

• Discover who your main online competitors are
• Find out which keywords your competition is targeting
• Best practices to study what is working for competitors
• How to research other markets to find trends
• Online tools and resources for spying on the competition
• How to discover niches your competitors are ignoring

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode10

Everyone's heard of a keyword, but do you really know what a keyword is?

In Episode 9 we'll break down the definition of a keyword, and what that really means for you when it comes to getting traction in search engines like Google and Bing.

We'll also talk about how to use free Google tools to research keyword ideas, and how to choose the best keywords for your website.

YOU'LL LEARN

• What is the working definition of a keyword
• How many keywords you should focus on
• How to pick relevant keywords
• How to research for new keywords
• Keyword research and discovery tools
• Creative ways to uncover hidden keyword niches

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode9

We'll tackle two important SEO topics in this episode. Learn what it means to have a "mobile friendly" website, what a a responsive website is, and how to have a "mobile first" design approach to building your website.

We will also dig into what it takes to get your website secure using SSL security. Learn why both topics are extremely relevant to your SEO, and how implementing best practices for these areas will help your website search rankings!

YOU'LL LEARN

• What it means to have a "mobile friendly" website
• The difference between mobile friendly, responsive, and mobile first website approaches
• How to design a website with best practices for mobile usage in mind
• Why it's important to design your website for mobile usage
• What is SSL security for your website
• Why is SSL security important for your website
• What will happen if you ignore Google's SSL security warning

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode8

In the conclusion of this two part episode, we'll wrap up the basic SEO strategies you need on your web pages. Learn how to utilize headline tags for SEO, and what it takes to write great page content - both for the search engines, and for the users that will visit your website!

YOU'LL LEARN

• How to use headlines on your page to rank higher
• Best practices in using headlines to convert customers
• What are headline tags (H tags)
• What is the difference between H1, H2, H3, and H4 tags
• Best practices for using H tags on your page
• How many pages your website should have
• How to optimize your page text to increase ranking
• Tools for writing better pages

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode7

In part one of this two part episode, we continue to focus on the basics of website SEO. We'll discuss using images to enhance your webpages, how to use those images for SEO benefits, and when to use stock photography versus photos you can shoot with your smartphone.

YOU'LL LEARN

• How to properly use images to enhance your pages
• Where to find images that you can use on your website
• Tips for using your smartphone to take your own photos
• Using stock photography on your website
• How to properly name your images for SEO benefit
• Best practices for optimizing image size and download time
• How to use Alt Tags for your images

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode6

There are many tricks and tactics you can use to optimize your website to rank higher in search engines such as Google. In this episode we cover the fundamentals that should be a part of any website design, for proper SEO.

YOU'LL LEARN

• How to choose the right domain name for your business website, to rank high, and get return customers
• Why it's so important to rank in the top 3 for Google results, not just on the first page
• How to properly name your individual web pages to get them ranked, and to attract customers
• Best approach on creating a page title that ranks high and converts customers to your website
• What is the page description, and how does it appear on the Google search results page
• How to use our SEO Audit tool to grade your website and web pages
• How to use our SEO Audit tool to spy on your competitors

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode5

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode4

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode3

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode2