Welcome back to part three of the Local Ad Advantage series, where we’re breaking down the five pieces you need in place to run profitable Facebook and Instagram ads for your local business.

Today is all about the creative — the visual part of your ad that decides whether someone stops scrolling or keeps moving. Most local businesses blame the algorithm for low engagement, when the truth is this: the creative simply isn’t catching the right people’s attention.

In this episode, I’m sharing:

Why your creative matters just as much as your copy

The four elements every high-converting local ad needs

How to choose the right creative type (photos, reels, graphics, carousels)

Simple scroll-stopping tweaks that make your content stand out

How local cues like faces, towns, and familiar settings instantly increase trust

I also walk through how I support Hometown ADvantage members with step-by-step creative templates, Canva walkthroughs, best-performing examples, unlimited ad reviews, and weekly coaching so you’re never guessing what to create or whether it will convert.

If you’re ready to run ads that actually get seen, clicked, and booked, Hometown ADvantage is where we do it together.
Join here → www.nicoleeldridgemedia.com/hometown

Questions or want to chat through your ads?
Instagram: @nicoleeldridge_ads
Email: [email protected]