Day 3: How to Create Local Ad Creatives That Actually Stop the Scroll

Welcome back to Day 3 of the Local Ad Advantage series.
 Today we’re getting into one of the biggest hangups local business owners face when running ads: the creative.

The creative is the visual part of your ad. It’s usually your first impression, and it’s what decides whether someone stops scrolling long enough to read your copy or keeps moving without a second thought. Most people think the algorithm is to blame for poor performance, but most of the time it’s simply that the visual wasn’t strong enough to catch attention fast.

And with Meta ads, this really matters because you’re paying for placement. What happens after you show up on someone’s feed is completely in your hands.

In this episode, you’ll learn:

• The four core pieces of high-converting creative: clarity, relevance, human touch, and scroll-stopping hooks
• The four main creative types you can use: static photos, graphics, carousels, and reels
• Why simple, organic-looking visuals often outperform polished designs
• How to use your location and familiar visuals to make people instantly recognize your business is local to them
• Why bringing real humans into your ads builds trust faster than anything else
• A simple homework exercise that helps you identify what actually catches your eye on the feed

Inside Hometown Advantage, I take this even deeper. You get templates for reels, graphics, and carousels, step-by-step Canva walkthroughs, B-roll and talking-video guidance, and a full ad inspo library. Plus, you get unlimited creative and copy reviews so you’re never guessing when you hit publish.

If you want a system that makes your creative simple and effective, this is where you get it.

Join Hometown Advantage at: www.nicoleeldridgemedia.com/hometown

If you have questions, reach out anytime:
 Instagram: @nicoleeldridge_ads
 Email: [email protected]

See you in Day 4 where we’ll walk through testing, tracking, and optimizing your ads for maximum return.