Location Weekly

Location Weekly

By THE LBMA - Location Based Marketing AssociationBusinessMarketing
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Location Weekly episodes

  • Location Weekly - Episode 622

    Episode 622 of #LocationWeekly features Unacast launching a location intelligence platform powered by machine learning, SAP using generative AI to change DOOH ads every 24hrs, Wakefern expanding the usage of Freeosk sampling kiosks in groceries + China Telecom and 100Architects team-up on smartphone booths in Shanghai. Listen in now!

    22 min
  • Location Weekly - Episode 621

    #LocationWeeklys new episode is out now. We talk about sensalytics identifying potential shoplifters, the Little Words project to expand, and DoorDash letting kids use toys as currency on Mother’s Day. Make sure to tune in now!

    22 min
  • Location Weekly - Episode 620

    Episode 620 of #LocationWeekly mentions Wendy’s & Google team-up to test AI orders in drive-thru, Amazon launching “Anywhere” in partnership with Niantic for shopping in virtual world, Macy's goes programmatic with The Trade Desk + Absolut Vodka launches “Mix Your Neighbourhood” in Canada.

    23 min
  • Location Weekly - Episode 619

    This weeks episode of #LocationWeekly talks about Constructor unlocks zero-party data via quizzes, Fresh Step using AI to spotlight adoptable cats, Google/Apple launching new shrives to slow down location tracking & Qualcomm & Xiamomi work together to show the power of meter-level positioning.

    23 min
  • Location Weekly - Episode 618

    Episode 618 of #LocationWeekly features Basis Technologies + Peer39 partnering on location-based advertising, Meta lets Brazilians pay merchants via WhatsApp, Bodytrak teams with NextNav on vertical location for wearable devices + Coca-Cola taps Snapchat for AR tech in vending machines. Listen in now!

    20 min
  • Location Weekly - Episode 617

    This week's episode #LocationWeekly talks about Niantic + Capcom partnering on a new location-based Monster Hunter game, RedBox and Dollar General teaming up on 1,500 new kiosks, MapsPeople to acquire the assets of Point Inside & Horizon Media launches AMP OOH measurement platform! Tune in now!

    21 min
  • Location Weekly - Episode 616

    Episode 616 of #LocationWeekly features Domino’s using Apple Car Play to boost pickup adoption, Kontakt.io partnering with Signify on indoor location analytics, Cartier enters the virtual try-on space with Looking Glass from Blue Trail Software & Mailsail Lodging partnering with Shipt on delivery to hotels. Tune in now!

    20 min
  • Location Weekly - Episode 615

    This week's episode features Blackbird Labs testing a new loyalty program with NFT’s for restaurants, Kevin Costner’s audio app Autio raising $5.9M, JCards launching new time-tracking app for mobile workers & Numbat EV and Broadsign partnering to deliver OOH ads in EV charging network

    21 min
  • Location Weekly - Episode 614

    Episode 614 of #LocationWeekly talks about Grubhub partnering with Transact Campus on student loyalty, Take 5 Car Washes gives away free washes for cars pooped on by their pigeon, RADAR deploys RFID inventory-tracking system in American Eagle stores & Dollar General teams up with Meta on the retail media business.

    32 min
  • Location Weekly - Episode 613

    On this week's episode of #LocationWeekly we talk about Mood Media acquiring Vibenomics, Panera Bread testing Amazon’s palm payment tech, Yext releasing a “no code” page builder tech, AARP launching a free app to encourage safe driving & Reveal Mobile introducing new OOH measurement tool. Tune in now!

    37 min

About Location Weekly

From the publisher's feed

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.