Location Weekly

Location Weekly

By THE LBMA - Location Based Marketing AssociationBusinessMarketing
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Location Weekly episodes

  • Location Weekly - Episode 511

    It is #LocationWeekly day. Today's episode is featuring Google's FLoC as an alternative to the disappearing third-party cookie, the AR platform Beerscans turning beer labels into augmented reality experiences, Krispy Kreme offering free donuts to encourage vaccines, and GroundTruth acquiring Addy. Want to learn more? Tune in!

    26 min
  • Location Weekly - Episode 510

    And the beat goes on! This week on #LocationWeekly, Asif and Aubriana talk about TmrO app creating connections between freelancers and the music/film industry, FocalPoint raising £6 million to improve GPS accuracy, Chipotle investing in driverless company Nuro and Whole Foods taping into AR cosmetics try-on tool. Do not wait any longer to tune in and learn all about what is going in the world of geo-location!

    23 min
  • Location Weekly - Episode 509

    It's spring! Positive vibes are here and so is #LocationWeekly with exciting news! Safegraph raising $45M, bLinkup app providing COVID safety ratings on local bars/restaurants, Reveal Mobile receiving patent on “custom tagging” and Apple dropping a hint at wearable tech with new patent... All on this week's episode of your favourite industry podcast. So tune in and DM us your thoughts! 

    25 min
  • Location Weekly - Episode 508

    New week, new acquisitons, creative co-campaigns and big customer decisions... This week in #LocationWeekly, we are covering Google making hotel search listings free, WazeAds + Mojo's coffee campaign, T-Mobile enrolling all customers in ad-targeting program and Clearlake re-aquiring Precisely in $3.5B deal. Do not miss the new episode of our podcast. Listen and let us what you think.

    23 min
  • Location Weekly - Episode 507

    Good morning, it's #LocationWeekly Day! This week Asif and Aubriana talk about Cubeiq shutting down its SDK to be more privacy friendly, American Eagle debuting AR shopping tool, Zoo Miami launching Easter Hunt with EventZee and Cole Haan unveiling GRANDSHOP in Harajuku, Tokyo. Want to learn more about all these news? Tune in.

    23 min
  • Location Weekly - Episode 506

    It has been a significantly lucrative week for the location world. Standard Cognition raising $150M for automated checkouts, WaitWhile raising $12M to help retailers manage wait lines, Revolution360 re-inventing the street poster and Google’s Jacquard data system for wearable clothing... All on this week's Location Weekly! Watch it and let us know what you think.

    25 min
  • Location Weekly - Episode 505

    Wednesday is here, and so is Location Weekly. This week, along with the new GroundLevel Insights / Town of Whitby Project, we talk about Vodafone rolling out centimeter level tracking, GPS tracking for dementia patients with GTX Corp solution and Gowalla coming back with AR location lenses. So don't miss our latest episode. Tune in!

    32 min
  • Location Weekly - Episode 504

    Caution: Delicious news ahead! This week on Location Weekly, we are talking about Shake Shack going Boyz II Men for Valentine’s Day, and the Girl Scouts partnering with GrubHub for cookie delivery along with Former Primesight heads launching GeoProve, and Firefly launching its Street.IQ platform with a Puma campaign. So get your burgers and cookies in place and listen to the new episode of our podcast!

    25 min
  • Location Weekly - Episode 503

    The world of Location, is yet again filled with innovation and new partnerships highlighted in our latest episode. This week on #LocationWeekly, we talk about Snap acquiring StreetCred, Refinery Lab bringing Mobilosoft to the U.S., Hypertrack announcing a location-based software suite for the gig market, and IsWhere partnering with HUAWEI cloud. Do not miss it!

    24 min
  • Location Weekly - Episode 502

    The new episode of #LocationWeekly is on! Walmart launching new Coca-Cola campaign with drones, Gibson’s trying their hand at “audio augmented reality”,  ParkMobile teaming with Tiba on contactless parking in garages, PlaceIQ acquires the geospatial insights business of Skyhook Wireless. Tune in and let us know what you think!

    27 min

About Location Weekly

From the publisher's feed

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.