#SupportFredLocal sounds like any other support local campaign, however with this iteration, currently in its fourth phase, the committee did something a bit different. The committee, which consists of the City of Fredericton, Fredericton Tourism, Ignite Fredericton, Fredericton Chamber of Commerce, Business Fredericton North and Downtown Fredericton, decided to focus on our regions local talent for this campaign, so the committee worked with creators within the city to help us build content and share the stories of our businesses.
Laura Clendenning was the first creator. She not only has a strong following here in the region, but she is also a business owner, owning the sweat club and sweat supplements. Laura joined me to talk about her business how the Fredericton region has been supporting here (and vice versa) through the past couple years.