WhatsApp Has Officially Given Up On Making Money
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WhatsApp is one of the most used ubiquitous messaging platforms in the world with nearly 3 billion monthly active users, but did you know that despite this massive user count, WhatsApp doesn’t actually make all that much money? In fact, WhatsApp is only now crossing the billiondollar mark in terms of revenue. For perspective, Instagram and Facebook have similar user counts and they pull in $50 billion and $70 billion respectively. The main reason for this is that Meta simply has no straightforward way of monetizing WhatsApp. And given that its reputation has been shaky over the past couple of years regarding data intrusion and privacy concerns, Meta has preferred to play it safe when it comes to WhatsApp monetization. Instead of rolling out some sort of largescale monetization effort, Meta has decided to monetize a completely different WhatsApp user base: businesses. This has provided Meta with a decent amount of revenue but nothing groundbreaking. This video explains why Meta never monetized WhatsApp and why that may be a fine strategy over the long term.
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Timestamps:
0:00The State Of WhatsApp
2:10A Lifelong Struggle
4:08Facebook Makes Things Worse
7:49A Dead End
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Logically Answered is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, the content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. Logically Answered also cover the rise and fall of several interesting companies and services that we come across on a daytoday basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to follow the podcast if you would like to see any of these topics Logically Answered.
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