Topics covered in this podcast included: how shippers and LTL carriers can work to improve collaboration efforts; the current state of the LTL market; how shippers should approach the market; the current state of LTL service; and LTL-focused technology, among others.
Curtis Garrett has spent his entire career immersed in LTL. After eight years at ODFL in operations and yield management, he led LTL pricing and services across three managed transportation providers, sharpening his expertise in carrier strategy, managed LTL, and operational efficiency. He's the creator of Understand LTL (ULTL), the industry's first community dedicated to education, transparency, and real conversation. Now in its third year, ULTL has hosted 300+ LTL professionals in highly interactive events, courses, and mastermind sessions. He launched rateHero in 2024, an LTL-focused agency improving how shippers, brokers, and carriers handle pricing, RFPs, and reporting, and co-founded ShipTest, the first LTL routing verification tool. Today, Curtis is Co-founder and CEO of Lateral, an LTL routing-to-pricing coordination layer, after rolling rateHero's best practices and ShipTest's data into a single platform focused on automating RFP to Awards in the LTL market.