The Expert's Roadmap

Lola Dominguez — The Intersection of Art & Business, Selling the Story, and the Creative Process of a Marketer Turned Fashion Designer (#12)


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Lola Dominguez (@lolajdominguez) is the Founder and Chief Creative Officer of DOMIVIS, a fashion and lifestyle brand.

In this episode, Bobby talks with Lola about her journey from behind-the-scenes digital marketer to becoming the face of an up-and-coming fashion brand. Lola shares her first-hand experience of launching at New York Fashion Week, her approach to engaging customers through storytelling, and the challenges of balancing creative expression with business needs.

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The Expert's RoadmapBy Bobby Kegley