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Lon Taylor from First Insights talks about the Why & How of UX Market Research

UX Research for Startup Success

Mary Scott discussed the importance of user experience (UX) and customer experience (CX) research for startups with Lon Taylor from First Insights. They explored why such research is crucial, including understanding user needs, validating target markets, and ensuring product relevance. Lon suggested using qualitative research methods like interviews and surveys, emphasizing the value of depth and detail in user feedback. He also highlighted how UX research can help startups save time and money, attract funding, and refine their offerings.

Market Research for Startup Success

Mary and Lon discussed the importance of market research for startups, sharing examples of projects that failed due to lack of user testing and proper execution. Lon emphasized the value of usability testing and case studies, even for companies with significant investments. They agreed that Lon would provide a one-page guide for startups on market research, which Mary would share with her audience.

UX Research Tips for Startups PDF https://businessriff.com/documents/2025/07/ux-research-tips-for-startups.pdf/