Managing innovation - creating value from ideas

London Bridge isn't falling down...


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Send us a textLondon Bridge isn’t falling down. In fact it’s in excellent health considering it straddled the river Thames for two hundred years before being dismantled, shipped halfway around the world and re-erected, stone by stone, in the middle of a lake in Arizona. If you were to take one of the pleasure craft which now ply their way across Lake Havasu you might find yourself looking a little more closely at those stones as you pass under one of the five wide arches of the br...
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Managing innovation - creating value from ideasBy John Bessant


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