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Today I’m speaking to Dan Zell - cofounder of the London Sock Exchange. 

The London Sock Exchange is a ecommerce store for socks. They started as a subscription business, and have since been stocked in John Lewis, as well as shops in New York, sell over 200,000 pairs a year and, been featured in the Financial Times and The Guardian. Dan still runs it as a side project alongside his job as Managing Partner at Decoded. We talk about why you might not want to take your project full time, the tricks of running an e-commerce store, how to start lean and why side projects can help you learn and discover what you’re good at. It’s full of practical tips and tricks especially with anyone with product idea, but useful for everyone.

If you enjoy this episode, consider buying me a coffee to show your support! ☕️ We currently make a loss on the show and your support means the world!

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