Lone Star Gridiron

This is a special episode of This Week in Victoria featuring Brother Gary himself. Listen to learn more about the Brother Gary Moses Project, and to hear a word from Brother Gary himself.

Chris and Gary encourage everyone to go out and support the sponsors and local events mentioned.

Theme music is Creative Commons Music by Jason Shaw on Audionautix.com

Each episode, host Chris Doelle sits down with someone playing a vital role in the Food Bank of the Golden Crescents mission of "Helping Heal the Hurt of Hunger."

Host: Chris Doelle Guest: Leticia Reinke - Imperative Chemical Partner's

Episode Summary: In this episode of Hunger Action Heroes, host Chris Doelle visits with Leticia Reinke of Imperative Chemical Partners about the company's work in the oil and gas industry and its commitment to giving back in the communities where its employees live and work. Leticia explains how Imperative Chemical Partners supports producers through flow assurance and asset integrity, while also building a strong internal culture centered on service. The conversation highlights Imperative's partnership with the Food Bank of the Golden Crescent, including financial support and hands-on volunteer hours packing meals in Victoria. Leticia also shares how Imperative views community engagement as more than writing a check—it is about showing up, serving, and making a lasting impact.

Key Topics • What Imperative Chemical Partners does in the oil and gas industry • Flow assurance, asset integrity, and helping producers improve performance • Imperative's footprint across 13 states and 43 locations • The company's emphasis on customer service and relationships • Leticia Reinke's role in internal and community relations • Why employees are considered Imperative's most valuable resource • Imperative's partnership with the Food Bank of the Golden Crescent • Volunteer service in Victoria, including meal-packing efforts • The importance of giving time, not just financial donations • Imperative's broader pillars of giving, including youth, mental health, and community needs • How community service strengthens company culture • Imperative's future vision for growth through people, culture, and local impact

Food donations always welcome at the Food Bank year-round.

The Title Sponsor is H-E-B's Hunger Relief Program. H-E-B's Hunger Relief Program works year-round to fight hunger in Texas and Mexico. Hunger relief has been a key focus for H-E-B since the first store opened in 1905. For more than a century now, H-E-B's commitment and involvement in the communities it serves has been an important part of the way the company does business. Since the inception of the Hunger Relief Program, H-E-B has donated over 1 billion pounds of food to help nourish neighbors in communities throughout Texas and Mexico.

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Each episode, host Chris Doelle sits down with someone playing a vital role in the Food Bank of the Golden Crescents mission of "Helping Heal the Hurt of Hunger."

Host: Chris Doelle Guest: Leticia Reinke - Imperative Chemical Partner's

Episode Summary: In this episode of Hunger Action Heroes, host Chris Doelle visits with Leticia Reinke of Imperative Chemical Partners about the company's work in the oil and gas industry and its commitment to giving back in the communities where its employees live and work. Leticia explains how Imperative Chemical Partners supports producers through flow assurance and asset integrity, while also building a strong internal culture centered on service. The conversation highlights Imperative's partnership with the Food Bank of the Golden Crescent, including financial support and hands-on volunteer hours packing meals in Victoria. Leticia also shares how Imperative views community engagement as more than writing a check—it is about showing up, serving, and making a lasting impact.

Key Topics • What Imperative Chemical Partners does in the oil and gas industry • Flow assurance, asset integrity, and helping producers improve performance • Imperative's footprint across 13 states and 43 locations • The company's emphasis on customer service and relationships • Leticia Reinke's role in internal and community relations • Why employees are considered Imperative's most valuable resource • Imperative's partnership with the Food Bank of the Golden Crescent • Volunteer service in Victoria, including meal-packing efforts • The importance of giving time, not just financial donations • Imperative's broader pillars of giving, including youth, mental health, and community needs • How community service strengthens company culture • Imperative's future vision for growth through people, culture, and local impact

Food donations always welcome at the Food Bank year-round.

The Title Sponsor is H-E-B's Hunger Relief Program. H-E-B's Hunger Relief Program works year-round to fight hunger in Texas and Mexico. Hunger relief has been a key focus for H-E-B since the first store opened in 1905. For more than a century now, H-E-B's commitment and involvement in the communities it serves has been an important part of the way the company does business. Since the inception of the Hunger Relief Program, H-E-B has donated over 1 billion pounds of food to help nourish neighbors in communities throughout Texas and Mexico.

Find us on every major podcast directory!

Host: Chris Doelle Co-Host: Tim Prukop Guest: Blake Lawrence, CEO & Co-Founder, Opendorse

Opendorse CEO Blake Lawrence — a former starting linebacker at Nebraska whose career ended after four concussions — joins Tim Prukop to break down what Texas high school coaches need to understand about name, image, and likeness. From knowing your state's rules to what questions recruits should ask on campus visits, this is a practical primer on the business side of modern college athletics.

Key Takeaways: • What Opendorse Is: A technology platform used by 200,000+ athletes and 200+ campuses to manage NIL deals and endorsements. Started in 2012 working with NFL, NBA, MLB, and NHL players associations before expanding into college sports. Processes hundreds of millions of dollars to athletes annually. • Know Your State Rules First: Can your athletes get paid while still in high school? Can they use school logos or facilities? In Texas, athletes can sign NIL deals with their college commitment but generally can't receive funding until they're on campus. Each state differs — study your state athletic association's rules before talking to athletes. • Two Buckets of High School NIL: Commercial NIL — athletes with a large social following getting paid by brands to promote products (few and far between, small dollars). Collegiate/Collective NIL — donors pooling funds to pay recruits for signing with a program, essentially a salary (this is where the big money is). • Know Your Number: The biggest rookie mistake is not knowing what a recruit at your position, in your conference, should command in a rev share deal. Opendorse offers a free Market Intel report — request one for any position at any level to benchmark compensation. • Questions Recruits Must Ask: What's guaranteed vs. potential? One-year or multi-year deal? Is there a buyout? What happens if the coach leaves or the athlete transfers? What additional deals (car, housing, travel credits) can the school's marketing agency secure beyond the base rev share? Schools prefer recruits who don't ask questions — so ask them. • NIL Agent Red Flags: There is no such thing as a "certified NIL agent." Anyone can claim the title. For commercial deals (brand partnerships), 20% commission is standard. For rev share contracts, 5–10% is the fair range — anything over 10% is a red flag. Watch out for contracts that sign away marketing rights in perpetuity or that extend beyond college eligibility, which some state laws don't even allow. • Taxes — The #1 Financial Literacy Lesson: All NIL income is 1099 independent contractor income. No taxes are withheld. Athletes must save 30–40% for the IRS. In-kind value (a $2,000/month car lease = $24,000 taxable income) also triggers a 1099. The IRS will be "the first one to win big from NIL" through fines and interest from athletes who didn't know they had to pay. • Gloria Materre's Story: A former foster child who lost both parents before her teens, lived in a car with her sisters, became a top volleyball player at Oregon, and earned enough through NIL in her first three months to buy her first car. A reminder that these dollars change lives beyond what shows up on SportsCenter. • The Big Picture: NIL is projected to be a $5 billion industry by the end of the decade. College athletes will earn more than every pro sports league except the NFL and NBA. Love it or hate it, it's here — coaches need to lean in.

Resources: • Opendorse — main platform • Opendorse One — agent referral and representation matching • Opendorse Market Intel — free reports on position-specific NIL compensation by conference and level

Mentioned in this episode: • Texas High School Coaches Association (THSCA) • University of Nebraska (Lawrence's playing career) • Bo Pelini, Ndamukong Suh • Gloria Materre, Oregon Volleyball • AnSRS (presenting sponsor)

Texas High School Coaches Association (THSCA): www.thsca.com

Texas High School Coaches Association

Twitter:

• @THSCAcoaches
• @ChrisDoelle

Limited sponsorship opportunities are available on the show. Contact Chris Doelle at (713) 269-4620 or email at [email protected].

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SHOW NOTES: What's a girl to do when she starts a new career in her fifties? My days of waiting tables and simply answering phones is over. I've done the college and the dream jobs and the business ownership... Now what? Listen as we explore what I should do with the rest of my life, and what I definitely should NOT!

SHOW NOTES:

In this episode of the Building Brands Podcast, Brian Beckcom, a partner at VB Attorneys, shares insights on the evolution of his law firm, the impact of digital marketing, and the importance of defining a unique story in the legal profession. He emphasizes the significance of building authentic relationships, prioritizing content creation, and implementing effective systems for scalability. Beckcom also discusses time management strategies and the value of personal narratives in connecting with clients.

Takeaways

1. VB Attorneys has evolved significantly since its inception, focusing on trial law and contingency fee litigation.

2. The marketing landscape has changed dramatically with the advent of the internet and social media.

3. A compelling personal story is crucial for differentiation in a crowded legal market.

4. Building authentic relationships is key to successful law firm marketing.

5. Content creation should reflect personal interests and values, not just legal expertise.

6. Time management is about prioritizing what truly matters in your life and business.

7. Effective systems are essential for scaling a law firm successfully.

8. The best systems are anti-fragile, improving under stress rather than breaking.

9. Understanding the value of your time can lead to better decision-making in business.

10. Every lawyer has a unique story that can resonate with clients, making it essential to share.

SHOW NOTES:

In this episode of the Building Brands podcast, Gaston Kroub, a partner at Kroub Silbersher & Kolmykov PLLC, shares his journey from Big Law to establishing his own firm, focusing on patent litigation and its impact on the investment community. He discusses the challenges of marketing non-traditional legal services, the importance of thought leadership, and the transformative potential of AI tools in legal practice. Kroub emphasizes the need for diversification in marketing strategies and the value of providing expert insights to clients.

Takeaways

1. The move from Big Law to a partnership was driven by opportunity.

2. Patent litigation can significantly impact a company's share price.

3. Marketing to non-traditional legal clients requires a different approach.

4. Thought leadership is crucial for establishing credibility in the legal field.

5. Diversification in marketing strategies is essential for growth.

6. AI tools are transforming the way legal services are delivered.

7. Providing expert insights can enhance client relationships.

8. Building a reputation through word of mouth is vital.

9. Engaging with clients through various channels adds value.

10. Understanding the specific audience is key to effective communication.

AI Assembled is a cutting-edge podcast where AI takes center stage. Hosted by Chris Doelle, the show features content sourced by ChatGPT, Grok, Claude, Deep Seek, Manus, and others and expertly crafted into engaging discussions through Genspark. Each episode dives into the latest developments in artificial intelligence, blending human insight with the power of machine-generated storytelling. Tune in to explore how AI is reshaping industries, all with the help of innovative AI tools working behind the scenes.

This Week's Episode OpenAI dropped GPT-5.5 and a free tool for clinicians, Anthropic released Claude Opus 4.7, and Google made Gemini available across Workspace—putting frontier AI capability directly in front of millions of SMBs without requiring a separate purchase.

10 Stories Covered 1 OpenAI Launches GPT-5.5 - The new flagship model rolled out April 23 with major gains in coding, research, and complex data analysis—available to ChatGPT users without subscription upgrades. 2 ChatGPT for Clinicians Goes Free - OpenAI launched a free, HIPAA-aware AI tool for verified physicians, NPs, PAs, and pharmacists that drafts clinical notes and synthesizes medical evidence with citations. 3 Anthropic Releases Claude Opus 4.7 + Claude Design - Major coding and image-handling improvements, plus a new design tool that lets SMBs create prototypes, slides, and visual assets without expensive software. 4 Google Embeds Gemini Across Workspace - At Cloud Next, Google rolled Gemini into Gmail, Docs, and Drive, giving tens of millions of small business customers immediate AI access with zero implementation. 5 Vodafone-Google SMB Bundle - Telecom and infrastructure providers are becoming AI distribution channels, bundling agentic AI and cybersecurity for small business customers. 6 Salesforce Brings Agentic AI to Slack - Major upgrade embeds AI directly into team workflows, summarizing threads and executing multi-step tasks without leaving Slack. 7 Deloitte: Agentic AI Outpacing Guardrails - 74% of companies plan to deploy agentic AI in two years, but only 21% have mature governance for autonomous agents. 8 51% of Companies Now Run AI Agents - Production deployment is mainstream, but 74% of AI gains are concentrated in just 20% of companies—execution is the differentiator. 9 Microsoft Copilot Cowork Goes Live - Built with Anthropic, the multi-step task executor brings true agent capabilities to Word, Excel, Outlook, and Teams for one Copilot license. 10 AI Tax Prep Risk Alert - 25% of US taxpayers used AI chatbots for 2026 taxes, creating audit exposure from hallucinated advice—document AI-assisted decisions and have a CPA verify.

Why Listen? • Three frontier models dropped this week - GPT-5.5, Claude Opus 4.7, Gemini in Workspace • Free AI for clinicians - Independent practices get a major productivity boost • 74% of gains go to 20% of companies - Find out what separates winners • Tax prep warning - Critical SMB risk you need to know

Contact & Subscribe Spotify, iTunes Chris Doelle - X:@chrisdoelle, Facebook (Chris Doelle), LinkedIn (Chris Doelle) AI Consultant • Podcaster • Author • Speaker

SHOW NOTES: Discover the extraordinary career and life lessons from Coach Rhonda Farney, one of the most accomplished high school basketball coaches in Texas and the nation. With over 1,300 wins and countless lives impacted, her story is a testament to resilience, dedication, and the power of mentoring.

In this episode: • Coach Rhonda Farney shares her journey from a young girl in Abilene to a legendary high school coach • Insights on maintaining longevity and passion over 51 years of coaching • Valuable advice on handling adversity, criticism, and self-care • Stories of memorable players and moments that define her coaching legacy • The importance of gratitude, faith, and community support • The importance of resilience and perseverance in coaching and life • The impact of sports beyond wins: character, teamwork, and life skills • Lessons learned from handling adversity and criticism • Building a legacy: influencing generations of athletes and future coaches

Connect with Ty Gipson:

• Find more stories, resources, and ways to connect at tygipson.com (Gipson with a "p").
• Ty Gipson is an entrepreneur, relentless survivor, and powerhouse speaker.
• He transforms adversity into action and ignites audiences with real-world resilience and over 30 years of sales mastery.
• To book Ty Gipson as a speaker, call 512-944-4780 or visit tygipson.com.
• Remember, "your story isn't over yet. If you live like you have no options, I'll see you next time".

To book Ty Gipson as your next inspiring keynote speaker, click here!

Coaches, Booster Clubs - want your own coaches show that works as a fundraiser for your program? CLICK HERE

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Calallen Softball Coaches Show 🎙️ Hosted by Chris Doelle Head Coach Teresa Lentz Down Time Services Player Spotlight: Kaylie Lopez

Player Spotlight brought to you by Down Time Services begins next week!