Since the start of the COVID-19 outbreak, behaviours towards personal care and hygiene have changed. The fear of germs spreading and now the lockdowns across the world are impacting consumers' daily routines and purchase habits as we've seen supermarkets shelves left empty of handwash and toilet paper.

Streetbees has been capturing the changes in personal care and beauty routines since the start of the outbreak in 10 affected key markets.

Are consumers' purchases reflecting their new routines? Will the increase in demand for hygiene products continue in the future? What can brands learn from this outbreak?

Listen to this episode to find out:

- How anxiety and fear level truly impact the purchase and use of beauty and personal care products in different markets

- What habits are going to stay for the long terms and the ones that are temporary

- What strategy brands should adopt during and after this crisis