The Accidental Marketer Podcast

Looking Ahead to 2026: The Trends That Will Shape B2B Strategy


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In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce shifts are beginning to intersect. Rather than focusing on a single dominant trend, they discuss why understanding second-order effects — and viewing change through the eyes of customers and stakeholders — will be critical for effective strategy in the years ahead.
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The Accidental Marketer PodcastBy Impact Planning Group

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