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Looking at our competition is normal, it can even be healthy and a strategic way to grow your business. It can help you better understand shifts and changes in your industry, and inspire you to try new approaches or even new services. 

But taking a look at the competition can be a slippery slope my friends, as I am sure you have already discovered for yourself. If we aren’t careful our strategic looksie into what the competition is doing can lead to second-guessing our approach to everything from our marketing to our services. It can have us chasing trends, and making decisions that don’t align with our brand or support our goals. And it can seriously chip away at our confidence, and have us doubting our ability to be successful. 

Today, we are taking an up close and personal look at the competition together, and how to do it without losing our confidence.

What I hope you take away from today's episode... 

• Not everyone in your industry is your competition
• The really good people in your industry are ambassadors that support your industry
• How to handle mimicking and copycats, even if you are the one doing the mimicking. 
• The strategy to building a stronger business is taking a healthy look at what others are doing. 

Links to the cool stuff mentioned in this episode... 

The dry research paper I found fascinating:  Competition Shadow: Anchoring to Fear Versus Hope in Estimating Rivals in Competition 

Article by Tim Denning from Medium.com: Your Competition Is Magnificent

Links to connect with me... 

Book a Consult HERE! (https://caffeinecreative.io/consult/)

Email me HERE! theperfectblendcaffeinecreative.io