Speed isn't just about developer productivity—it's about market dominance. Rob sits down with Brian Guthrie, Director of Engineering at Justworks and former ThoughtWorks consultant, to explore why lead time from conception to production should be your organization's north star metric.

Brian challenges conventional CI/CD wisdom, arguing that asynchronous pull request processes create hidden context transfer costs that cripple time-to-market. His "Move Faster Manifesto" reveals how continuous integration was originally designed for speed, the real cost of feature branching versus trunk-based development, and why reducing integration problems translates directly to competitive advantage.

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