Market Research is no longer solely focused on measurement but has grown to include prediction and optimization of the impact of marketing.

On today's episode, Priscilla talks with Emmanuel Probst, a brand health tracker for Ipsos and author of Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning. Emmanuel has a long-running background that combines over 16 years of market research and marketing experience with strong academic achievements. Together they pull back the curtain and reveal how brands are expecting future-proof marketing and consumers just want a little comfort in the buying process.

Tune in to learn how small brands and big brands alike can harness the power of first-party data to foster one on one relationships with their clients, even when the budget is limited.

You can find Emmanuel’s book here: https://www.goodreads.com/book/show/58941508-brand-hacks