I hope you've gotten started on your holiday season shopping at this point (December 7th!). If not, I'd advise you get on it -- and maybe today's Authentic Avenue episode will give you some inspiration.

I'm on with Jenn Muller, Chief Marketing Officer of Loop Commerce. Loop, a Synchrony solution, is well-known for its GiftNow platform. Through GiftNow, consumers can directly connect generous thought and generous action without any of the struggle in between.

(You know what I'm talking about, especially this year. "Does she need this? Will she use it? Does she even want it? Is it the right size? Color? Will she like it?" I could go on.)

You can use GiftNow with a number of their merchant partners as a conusmer looking for a holiday treat -- but it's deeper than that. For organizations, for whom corporate gifting is on the rise (but also for whom some employees claim they've never gotten something from their employer they actually like), GiftNow's Gift Experience Management (GXM) can offer a helping hand.

Learn more about GiftNow: https://www.giftnow.com/product.

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