Wharton Marketing Matters

L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum


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Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to the global youth innovation competition Brandstorm, illustrating how storytelling, experimentation, and an entrepreneurial mindset fuel innovation at L’Oréal.

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Wharton Marketing MattersBy The Wharton School

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