02.14.2024 - By Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert
Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski. The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on ârounding outâ your skills and give advice on how to confidently express your expertise.Story Time (04:30)Jackie created a survey and asked how often you go on-site and visit the home communities?Julie was in a meeting and had a builder say âIt didnât take me 5 minutes, it took me 10 yearsâKevin heard the phrase âFear is often caused by a temporary loss of perspectiveâ and also believes that the true SEO is Tiktok.The News (25:44)Marketers: I dare you to go first! (https://www.doyouconvert.com)Google and Yahoo Updated Email Authentication Requirements for 2024 (https://powerdmarc.com)The Gap in Selling Intentions Between Those With Rates Above and Below 5% Shrank at the End of 2023 (https://www.zillow.com)Homes.com | Launches the BIGGEST marketing campaign in real estate history (https://www.youtube.com)Things We Love Things We Hate (54:07)Jackie loves that people are listening to the podcast, even if it means she gets her english corrected when she says âTubberwareâ not âTupperwareâ Julie loves the movie âPatersonâ (2016) because it was the most un-stressful movie sheâs ever seen.Kevin hates the word âflusteratedâ and also Julie.Market Proof Marketing · Ep 325: Loss of Perspective
Questions? Comments? Email [email protected] and weâll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. Weâre here to help you â not to sell you!
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