This week, we were delighted to be joined by Maksims Krivuņecs, the President of the Virslīga - the Latvian professional football league. We kicked off with a brief trip down memory lane by discussing Southampton legend Marians Pahars and Latvia’s historic Euro 2004 appearance, before diving into the current culture of Latvian football culture: the unique 'forest' grounds by the beach, the change from a 'one champion league' to varying league winners, and Maksims’ own work, with his team, in bolstering engagement with the league. Plus, we explored his ambitious vision for a unified Baltic League and why a partnership with Estonia and Lithuania could be the key to unlocking the region's true potential.
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