Nothing says 'we need to save the planet' like a protest that makes everyone want to stay indoors and away from the shouting. In this episode, we examine the communication challenges faced by 'The Last Generation' climate activists. Using Diffusion of Innovations and Social Identity Theory, we’ll explore how their disruptive tactics, like gluing themselves to the ground, may alienate broader audiences. How can they bridge generational divides and effectively spread their urgent message? Tune in as we unpack the complexities of climate communication and the quest for a sustainable future.