The Business of Marketing

Lotte Jones, Chief Commercial Officer, The News Movement


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Lotte Jones, Chief Commercial Officer of The News Movement, discusses their social-first approach to journalism aimed at younger audiences. The platform emphasizes fact-checked, engaging content across social media, with a business model focused on brand partnerships. Leveraging AI for story tracking and audience insights, they prioritize real-world impact and adaptability across platforms.


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The Business of MarketingBy Advertising Week