In this episode of Loudr Lawyer Network, host Raje sits down with Zachary B. Herschensohn, a Washington personal injury attorney who has practiced law since 2003 and built his own firm from the ground up after launching his practice in 2009.
Zachary shares how growing up with academic parents and watching his attorney uncle serve real people influenced his decision to pursue law. After attending Western Washington University and St. John’s University School of Law, he built experience across personal injury, asbestos litigation, product liability, maritime law, Jones Act claims, car accidents, and premises liability before starting his own practice.
The conversation dives deep into Zachary’s philosophy of plaintiff-side law. He explains why contingency fees appealed to him, why helping injured people remains one of the most rewarding parts of the profession, and why a lawyer’s track record against insurance companies matters. Zachary describes every trial lawyer as having a “letterman jacket” that insurers can evaluate based on litigation history, verdicts, volume, and results.
Zachary also shares the case that changed him: a Washington State ferry worker who suffered a devastating back injury after slipping in a parking lot. Despite difficult facts, years of litigation, an appeal, enormous defense spending, and repeated opportunities to walk away, Zachary continued fighting for roughly five years before the case ultimately settled for $500,000. He explains how the experience hardened his resolve and cemented a defining characteristic of his career: he does not give up.
The episode also explores Zachary’s extreme work ethic, including years of working weekends, delaying other areas of his life to master trial practice, and even returning to trial shortly after suffering a heart attack. He reflects on how his definition of success has evolved through ideas from John Wooden, shifting from pure outcomes toward maximum effort and becoming more forgiving of himself.
Zachary then breaks down the business side of personal injury law: acquiring other practices, growing his caseload, building administrative systems, hiring experienced operational talent, creating predictable cash flow, and using that financial strength to fund marketing. He argues that running a financially healthy law firm is not separate from client advocacy—it is what allows an attorney to reject bad settlements and fight for what a client actually deserves.
He closes by explaining why every client should be treated the way a lawyer would treat their best friend, son, or daughter, and what “louder lawyer” means to him: amplifying an ethical, principled message so more people can hear it clearly.
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