Guess who gave Lady Gaga her first TV interview?

This guy…

Louie La Vella, music marketing BOSS.

Louie’s works in the music industry, where he helps artists, musicians and record labels sell more music and get more fans.

What’s Louie doing on The McMethod Email Marketing Podcast if he’s a music guy?

Well, it turns out that Louie uses a lot of strategies and tactics that I use.

He’s big on personal branding and encourages his clients to ALWAYS tell an engaging story that magnetically attracts fans, customers and clients to your door. He has also produced over 40 live music events, and has worked as the Marketing Director for 5 festivals.

In other words, Louie’s been around the “marketing block” a few times and has plenty of hard-won wisdom to share.

And since he’s outside the “internet marketing bubble”, Louie brings a fresh perspective on what we can all do to grow our businesses and make more money.

The “internet marketing world” is quite small, and if you’ve been to a few conferences, you’ve probably bumped into the same people.

In many ways, it’s great. But in other ways, it’s dangerous, because it leads “intellectual in-breeding” and stale, stagnant ideas. That’s why it’s important to look outside the internet marketing industry once in a while, to get a breath of fresh air, see things in a new light, and come back with killer ideas that no one has thought of yet.

So listen in, breathe the fresh air and discover Louie’s secret strategies for building a magnetic personal brand so that EVERYONE wants to work with YOU.

 

In this interview with Louie La Vella, you’ll discover:

* how to craft a personal brand that’s so magnetic and irresistible that EVERYONE wants to work with YOU

* how Louie worked his way up the ladder in the notoriously-competitive music industry (fantastic advice here – especially if you’re looking for a career that you LOVE)

* how to get featured in mainstream media publications like Entrepreneur, Forbes, Business.com and The Huffington Post

* how I use guest posting to generate highly-qualified leads that pay $10,000 or more per copywriting project

* how to generate clients and customers at ANY stage of the game (I share a strategy that ANYONE can use to generate clients, whether they’re a beginner or long-time marketing consultant or copywriter)

* how to maintain momentum once you get started on this path (if you lose momentum, it’s GAME OVER)

* how to handle the pressure of being an entrepreneur with the serene calmness of a bomb squad veteran (if you want to play the entrepreneur game, you MUST learn to deal with pressure… the pressure to pay bills without a guaranteed salary, the pressure to perform for clients, and so on)

Mentioned:

* Louie La Vella’s website

* Louie’s Twitter

* My eCommerce email marketing post on Digital Marketer

* My eCommerce email marketing podcast on Shopify

Intro and outro backing music: Forever More by CREO

Hey podcast listener, you’re about to discover insider tips, tricks and secrets to making more sales and converting more prospects into customers with email marketing.