Louise Downe's posts

Dan Germain is Head of Creative at innocent, makers of smoothies and other healthy drinks. Dan has worked at the company since it launched in 1999, and these days his duties include overseeing all advertising and creative tasks. His greatest achievement, apart from once growing a big beard, is the creation of the brand, tone and bad jokes that people have come to associate with innocent.

Dan Germain is Head of Creative at innocent, makers of smoothies and other healthy drinks. Dan has worked at the company since it launched in 1999, and these days his duties include overseeing all advertising and creative tasks. His greatest achievement, apart from once growing a big beard, is the creation of the brand, tone and bad jokes that people have come to associate with innocent.

A talk at the Design Council (UK) - How do designers use charm and humour to delight and entertain? How does great design make even everyday products and services more exciting? How can being playful make things better?